Adding audio, video, photos, and graphics can help. In the past, however, running an email marketing campaign with multimedia content wasn't practical because of the hefty storage and bandwidth demands sometimes required.
Several online services, such as GoldMail and Evejot, are trying to help small e-commerce businesses skirt around the challenges of sending multimedia e-mail. Neither service actually delivers multimedia content directly into e-mail inboxes, however. Instead, recipients receive an e-mail containing a hyperlink that, when clicked, takes them to a Web site where a presentation or video is played.
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