More than any other group of Website design professionals, Internet retailers spend the most time focusing on individual page elements. They do this for good reason; each and every change they make (even small changes) produce a big impact. Sometimes it's not always for the better. That's why understanding best practices goes a long way towards getting your enterprise in the black.
Chances are high that the first add-to-cart button you encountered didn't make much of an impression. It's likely you understood it's purpose and you took the pre-determined action set forth by the merchant - buy and move down the sales funnel towards order completion. But as more merchants came online and user attention and loyalty became more difficult to secure, merchants began to get creative. For some end-users, merchants went overboard and made broader influences on consumers purchasing behavior - sometimes in good way, sometimes not.
From this trend came elemental testing. And one element that is often tested more than any other is the Add-To-Cart button. When redesigning an add-to-cart button, the elements tested are often the visual design, the text/copy and usability. Let's first look at button text and how wording can influence user behavior, as well as some general design choices related to add-to-cart buttons.
See the full story at: http://www.websitemagazine.com/content/blogs/posts/pages/designing-better-add-to-cart-buttons.aspx
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