According to a recent survey conducted by the e-tailing group, this holiday season more shoppers plan to do their gift buying online instead of in stores. The reasons shoppers gave for the switch included time savings, better product selection, no crowds and saving money -- in other words, convenience, value and time savings. Survey participants also said they planned on buying fewer holiday gifts and spending less money this holiday season.
So if you own or operate an ecommerce web site and hope to turn a profit this holiday season, the message is clear. Your web design and your products really need to stand out. You need to make sure customers can easily and quickly navigate through your site. You need to make sure you have (in stock) the products that customers are looking for. And you need to make sure you have enough bandwidth, so if your site gets lots of hits, it won't slow down.
To see the full story visit: http://www.ecommerce-guide.com/solutions/advertising/article.php/3786966
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