Raise your hand if you are a social media user. (OK, you can put it down. Your coworkers are starting to stare.)
Not sure what a social media user is? Let's take a little test. Do you have a profile on Facebook or LinkedIn? Do you write a blog? Do you frequently IM or send text messages? Do you use Skype, Basecamp, or delicious? How about uploading photos from your cell phone to the Web?
If you said yes to any of the above, you are a social media user. And as we race into the beginning of 2009, you're far from alone. That term applies to just about everyone who uses a phone or computer.
But there's a deeper meaning to social media than just visiting sites or using devices. What it really means is participation. And participation is a very important idea because it's related to collaboration. Collaboration produces a kind of co-ownership, a collective contribution. A shared stake or responsibility, an ongoing relationship. When we participate, we co-create.
In other words, your customers help create your product. And when power shifts to the consumer, that's serious business.
See the full story at: http://www.clickz.com/3632173
Not sure what a social media user is? Let's take a little test. Do you have a profile on Facebook or LinkedIn? Do you write a blog? Do you frequently IM or send text messages? Do you use Skype, Basecamp, or delicious? How about uploading photos from your cell phone to the Web?
If you said yes to any of the above, you are a social media user. And as we race into the beginning of 2009, you're far from alone. That term applies to just about everyone who uses a phone or computer.
But there's a deeper meaning to social media than just visiting sites or using devices. What it really means is participation. And participation is a very important idea because it's related to collaboration. Collaboration produces a kind of co-ownership, a collective contribution. A shared stake or responsibility, an ongoing relationship. When we participate, we co-create.
In other words, your customers help create your product. And when power shifts to the consumer, that's serious business.
See the full story at: http://www.clickz.com/3632173
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