With holiday buying budgets being squeezed, it's critical to make sure you are doing all you can to minimize cart abandonment in your ecommerce web site. Naturally, if a customer has taken the time to place an item in his or her cart, you want to close the sale.
Here is a list of nine tips for preventing shopping cart abandonment:
1. Establish a strategy for saving items in your cart.
2. Ensure that real-time inventory messaging is found on the product page and in the shopping cart.
3. Message cart strategy to ensure customers know when and if their cart will be cleared.
4. Review abandonment opportunities.
5. Understand current technology's ability to trigger abandonment e-mail.
6. Send multiple e-mail reminders spaced so as not to be annoying.
7. Use incentives to save the sale.
8. Include merchandising tactics to foster the customer relationship and encourage purchasing beyond the abandoned item.
9. If abandonment is due to out-of-stocks, consider a stock alert capability.
See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3788976
Here is a list of nine tips for preventing shopping cart abandonment:
1. Establish a strategy for saving items in your cart.
2. Ensure that real-time inventory messaging is found on the product page and in the shopping cart.
3. Message cart strategy to ensure customers know when and if their cart will be cleared.
4. Review abandonment opportunities.
5. Understand current technology's ability to trigger abandonment e-mail.
6. Send multiple e-mail reminders spaced so as not to be annoying.
7. Use incentives to save the sale.
8. Include merchandising tactics to foster the customer relationship and encourage purchasing beyond the abandoned item.
9. If abandonment is due to out-of-stocks, consider a stock alert capability.
See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3788976
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