This week we will -- finally! -- start our discussion of PPC landing pages. Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at least as important as building and optimizing great ad groups with great ads.
Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do. And the few truly god-like advertisers don't stop at landing pages; they build, test and optimize the entire conversion path, from the landing page through the last page of the conversion process.
See the full history at: http://searchenginewatch.com/sew_email/experts/profitable_ppc
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