New study finds that as customer expectations rise, online businesses neglect user experience at their own peril.
Online shopping is more popular than ever, but a new study has concluded that many ecommerce web sites provide a poor user experience, causing many customers to abandon their transactions and head to a competitor's site.
The survey, conducted by Harris Interactive, was commissioned by Tealeaf, a web company that provides Customer Experience Management (CEM) software to online merchants.
Of the 84 percent of online adults who shop online, nearly nine out of 10 said they have had trouble completing a transaction. Forty-one percent of the people who reported having problems said they either navigated to an alternative site or simply abandoned the transaction altogether.
To see the complete story visit: http://www.internetnews.com/ec-news/article.php/3771711/Online+Shoppers+in+Search+of+Better+Service.htm
Leave a comment