Our Strategy

S Strategic Listening and Planning defining the project Listen to the client's objectives, schedule, functionality and technology needs Identify resources, content and contacts Identify audience profile, desired action and baseline knowledge Project plan development Marketing issues Information Architecture & Navigation development (building the foundation) Conceptual design layout proofs

Proof iterations Finalize branding, navigation needs and interactivity Client approval on final proof t The Design creating the visual identity

r Refined Development implementing the design and executing the project plan Content acquisition and incorporation Client evaluation and revisions Client evaluation and revisions Client evaluation and revisions Database architecture development Programming and HTML coding Formatting and optimizing graphics, illustration, photography, etc.

• Complete site functionality testing (navigation, links, proofing, admin. interfaces, etc.)
• Search engine submissions
• Marketing plan execution

a Application Testing and Launch

t The Client Relationship creating a roadmap for ongoing relationship and support

This Process Allow Us To:

• Focus on your customer's benefits and "hot buttons"

• Capture their interest within the first 10 seconds

Influence their decision to perform one of 3 actions.

• Make a purchase

• Send you an email or call

• Subscribe to your newsletter