Results tagged “web site optimization” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

A recent study on usability found that men prefer fast download speed to easy navigation. Women prefer ease of use, easy navigation, and accessibility.

In a survey of 301 undergraduates on the importance of different web usability criteria, researchers from Southern Illinois University found that after ease of use, men prefer fast download speed over easy navigation while women prefer ease of use, easy navigation, and accessibility.

Both genders seemed to agree that ease of use is the most important factor in assessing website usability. It is in the second-most important factor that gender differences come into play. Men prefer fast download speeds second, while women prefer easy navigation. Web customization was found to be the least important factor in web usability , consistent with a previous design factors research.

In a survey of 301 undergraduates on the importance of different web usability criteria, researchers from Southern Illinois University found that after ease of use, men prefer fast download speed over easy navigation while women prefer ease of use, easy navigation, and accessibility.

Both genders seemed to agree that ease of use is the most important factor in assessing website usability. It is in the second-most important factor that gender differences come into play. Men prefer fast download speeds second, while women prefer easy navigation. Customization was found to be the least important factor in web usability , consistent with a previous design factors research.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/05/01/men-vs-women-website-optimization-usability-study.aspx

Every year or so, I look closely at search engine marketing (SEM) best practices for launching a redesigned site. Over the last four or five years, much of the advice has stayed the same. Today, however, I discuss some techniques that may have changed since the last time you launched a site update.

Rapid Crawling and Indexing

Launching a redesigned site can create a bumpy ride as old content moves to different locations. Assuming most of your pages are complete and ready for prime time, expediting the crawling and indexing of your new pages is the most important SEM-related issue to execute efficiently.

One easy way to do this is to include your new URLs in your XML site map feed the minute the new site is live. That's not new. But for over a year, Google has offered exceptionally flexible XML site map submission on which few sites seem to capitalize.

See the full story at: http://www.clickz.com/3632436

"No more design guess." Those four simple words summarize what it means to have a site optimization program leveraging A/B or multivariate testing and behavioral targeting. Now, you can say the value isn't in reducing guesses but in maximizing site performance based on business goals. But the way we do that is to reduce guesses or gambles.

You can even get it down to three words: "no more guesses." No more guesses about design -- and many other things. If we have defined site goals, understand the impact of different behaviors on our sites and are really looking to maximize site performance, we may want to look at reducing the guesses for key pages and throughout the site in a number of areas, including:

• Visual web design

• Layout/information architecture

• Calls to action • Offers • Pricing

• Copy

See the full story at: http://www.clickz.com/3632334