Results tagged “social” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

35 social media KPIs to help measure engagement

By
Website Marketing
on December 1, 2009 7:36 AM |
Social media measurement is something that I think should be undertaken with a sense of perspective, by standing back and looking at the big picture.

A widescreen approach to social media measurement ultimately looks at the things that really matter: sales, profits, customer satisfaction and loyalty. Besides, honing in on the detail might not be the best use of your time, given the obvious difficulties that arise, particularly with attribution.

But standing back and looking at the bigger picture is not going to be enough for your data-mad boss, is it? It's a bit too soft focus, right? He or she is going to want to see proof that all this social optimisation is actually working.

See the full story at: http://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement

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Integrating Social Media, Search Marketing, and PR

By
Website Marketing
on November 18, 2009 9:25 AM |
Unequivocally, the biggest questions of the year are: "Where does social media fit into my search and marketing plan?" and "Where's the ROI going to come from to CYA for the spend?" Answers to these questions will be addressed during the panel session, "PR, Social Media, and Search" at SES Chicago next month. This topic has me so pumped, that I'm flying from California to Chicago in the heart of December.

Looking at major brands like Dell, Southwest Airlines, Cisco, and more, our panel explores the boomerang effect of social media on PR efforts, SEO, and all things in between. It's been stated that social media is the single biggest differentiator in the SEO world today. Those that harness unique user-generated content, the links from the blogosphere and forums, as well as the buzz created from retweets, Facebook updates, and YouTube videos, will reap benefits -- if done correctly.

Moreover, the PR impact of social is undeniable. That includes responding to erroneous attacks on your brand through a timely response on Twitter and in the blogosphere, or getting buzz about a new product launch. There's no better way to get the word out than the social media channel.

See the full story at: http://www.clickz.com/3635632

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Four Steps to Social Media Marketing Success

By
Website Marketing
on November 17, 2009 7:34 AM |

Whether you're a business or an individual, you must wrestle with many complex issues for social media. These can often be overwhelming. Where to even begin?

Rather than be paralyzed, it's often best to understand that there are four simple, yet critical, steps to social media

It's easiest to think of it as a stairway, and the diagram is laid out as such. If you learn anything from this column, it's that you need to take that first step. It's also the most important one. As showcased in the diagram, the four steps are:

1. Listen to your customer and conversations around your brand.

2. Interact -- join the conversation.

3. React -- Adjust your product or service based on feedback.

4. Sell.

See the full story at: http://searchenginewatch.com/3635372

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Facebook Fan Pages 101

By
Website Marketing
on November 10, 2009 7:07 AM |
Now that we have the basics of Facebook down, let's look at one of the best ways to leverage Facebook as a marketer. Facebook started out with the student in mind and soon graduated to cater to businesses.

Many people think LinkedIn is the place to be for professional social networking and Facebook is just for friends and family. However, many organization and businesses reach out every day on Facebook. One of the best ways is through Facebook pages.

Group Pages vs. Fan Pages -- Which Should You Use?

People have asked this question many times at my social media marketing training workshops. There is some confusion about which to use because both have overlapping features. It can be difficult to choose the best option.

See the full story at: http://searchenginewatch.com/3635584

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Seven Ways To Tap Social Shopping

By
Website Marketing
on November 9, 2009 7:50 AM |
Last year's weak holiday results provide e-tailers with a relatively low hurdle to meet, or exceed, past performance. Doing more than just beating last year' s performance will be hard, especially in a year of restrained shopping, when consumers are looking franticly for "free shipping and handling" offers, sales, and coupons to keep their holiday spending costs down. One strategy marketers are using to support their merchandising efforts is social shopping, because it can have a powerful impact for a relatively low cost. It should be noted that social networks influenced 37 percent of shoppers in 2009, up from 24 percent in 2008, according to e-tailing group research.

As a form of marketing interaction, social shopping continues to evolve. Social shopping has expanded from dedicated social shopping sites like Kaboodle, StyleHive, and ThisNext (where less than 10 percent of U.S. online retailers have a presence) to broader social media sites, like Facebook, YouTube, MySpace, and Twitter (where consumers' various networks connect). Savvy marketers are just following their prospects and customers based on eMarketer's April 2009 assessment of the social networking sites used by U.S. online retailers; roughly three in five U.S. online retailers have a presence on Facebook.

See the full story at: http://www.clickz.com/3635524

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Social Media for B2B

By
Website Marketing
on October 1, 2009 9:25 AM |
Many business-to-business (B2B) companies are struggling with what their social media strategy should be, or if they should even have one. Unfortunately, many executives incorrectly believe that social media isn't applicable for their B2B company. Rather, they think it's something reserved for business-to-consumer (B2C) companies.

This is flawed thinking. Many of the same social media principles we preach for B2C companies also apply to B2B. Some tactics/philosophies, however, need to be adjusted accordingly to address idiosyncrasies particular to the B2B space.

Here are a few social media B2B musings that will hopefully help clear things up.

See the full story at: http://searchenginewatch.com/3634894

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What Social Media Can and Can't Do for You

By
Website Marketing
on September 25, 2009 8:22 AM |
Unless you've been living under a rock, you don't need me to tell you that social media has legs. And it's getting leggier by the minute.

Many companies don't fully understand what to do with social media. They don't see the path to benefit from it. Others have tried using it and walked away not seeing the value of social media. Others still don't get it at all, and have left themselves completely to the mercy of the online mobs.

See the full story at: http://www.clickz.com/3634426

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Common Mistakes When Hiring an Online Promotions Person

By
Website Marketing
on September 7, 2009 9:22 AM |
When a company hires a person for online promotional strategies, too often they want to put the position in a tight box. This is especially true when it comes to social media and link marketing. I prefer to think of this person as public relations as opposed to promotions.

We've all seen it. A person is hired for online promotions. Often their boss knows little about what is truly involved. The position quickly turns into low-quality link trading and trying to get to the first page of Digg.

Then, a couple months later, the company wonders why they're getting little or no results. At that time, they realize they can outsource it to a developing nation for a fraction of the cost. This story is repeated time and time again.

See the full story at: http://searchenginewatch.com/3634873

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Social, Search, and Brandings

By
Website Marketing
on September 4, 2009 9:16 AM |
Social media is frequently looked at by search marketers as an exercise in SEO. And, in some cases, it might be. But looking at social media from an SEO perspective will get you into trouble.

What's Your Definition of Social Media?

See the full story at: http://searchenginewatch.com/3634798

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