Results tagged “social media optimization” from Web Design, Website Development and Internet Marketing - One Page Expert Guides
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It doesn't take much effort to set up an account on most social sites, and the effort involved in putting out content is fairly minor as well. With social media, success isn't 90 percent showing up.
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What do you want to accomplish with your business and what role will social media play in helping you to accomplish your objectives? This is what you want to measure.
This becomes your strategy. Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek.
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A few succeed, but many pour a lot of resources (time, money, brain share) into these efforts and don't have much success. The biggest concern is they haven't defined what success might look like for themselves or their customers and potential prospects.
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In its simplest form, SEO is a three-step process: break down crawling barriers to help the engines efficiently index a Web site; craft keyword-targeted content that appeals to search engines and visitors alike; and, most critical, practice link-building for targeted terms and phrases.
Social media optimization, on the other hand, is primarily about knocking down the walls of user-generated content to be a dynamic part of an online community. It's not a simple process and it takes time. Just because a "Digg This" button has been added to a blog or Web site doesn't mean every post or product is compelling enough to be considered socially buzzworthy.
Social media is just another liberating facet of content optimization tactics that can lure in thousands of new visitors and hundreds of inbound links. When it works, it's scalable. But it doesn't always work in a predictable manner.
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