Results tagged “seo tips” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

Selecting an SEO Firm: The What, How, and Who

By
Website Marketing
on December 28, 2009 7:39 AM |
Buying into SEO is a difficult process. Without at least a basic understanding of SEO, it's really tough to tell the difference between someone who knows their stuff and someone who talks a great game without backing it up with results.

Many companies looking for SEO help -- even those with a decent understanding of SEO -- try their best to shop around, but they always end up with two simple questions:

1. What is this firm going to do for me?

2. How much do they cost?

When you're hiring for a particular position in any business, you're looking at that individual's background. You aren't just hiring them based on how much they cost, or what they say that they will (or can) do. You're hiring them based on their resume, their references, and their history of performance.

See the full story at: http://searchenginewatch.com/3635910

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The Demise of SEO Won't Be Caused by Personalization

By
Website Marketing
on December 14, 2009 9:40 AM |
A few people at the Search Engine Strategies Conference in Chicago this week, including some panelists on stage and many influential members of our industry, made it seem like personalization will mean the death of SEO. Aside from the obvious easy jabs from paid search extremists whose model would predict growth as a result of less emphasis on organic search, others seemed to lean a little too far toward fear mongering.

There were voices of reason as well. During the "Search Industry Today" panel, SES board member (and my friend) Anne Kennedy eloquently stated something I strongly agree with: "...(SEO) is evolving, not dead. What is dead is the rankings, yet over and over people talk about top 10 rankings."

See the full story at: http://searchenginewatch.com/3635872

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Search Engine Optimization: SEO Tips for Small Business

By
Website Marketing
on October 27, 2009 8:30 AM |
Search engine optimization (SEO) can be a powerful tool to help potential customers find your site. "If you don't do SEO, you probably won't be found on Google," Tuggle said. "And if you're not found on Google, you're losing about 65 percent of your potential customers from the Internet." Currently, 65 percent of all search queries are performed on Google.

So what exactly is SEO? What's involved in doing SEO? And how can you tell if your SEO efforts are working?

SEO Basics

SEO is an ongoing process in which you proactively use strategic keywords, links, HTML tags, and other techniques to increase the chances a page or site will organically land at or near the top of search result pages.

See the full story at: http://www.smallbusinesscomputing.com/news/article.phpr/3841381

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10 Common SEO Mistakes

By
Website Marketing
on September 28, 2009 8:19 AM |
One of the biggest challenges in SEO is the ongoing lack of recognition it plays in getting traffic to your Web site. This can be especially true in larger organizations where key members of management aren't familiar with it, and how it works. Uninformed senior managers can easily make decisions that are catastrophic from an SEO perspective.

Here are some of the most common mistakes made as a result:

1. Not Starting Early Enough

Even organizations that are aware of SEO's importance have a tendency to start the process too late.

See the full story at: http://searchenginewatch.com/3634797

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Redesigning Your Web Site? Don't Neglect SEO

By
Website Marketing
on September 16, 2009 8:49 AM |
About 9,999 times out of 10,000, companies that begin a redesign of their Web site do so with the following reasons in mind:

1. "We want to freshen the look/feel."

2. "We need to update our content, to be more relevant for where we are today."

3. "We have too much information on our Web site...we need to clean house and provide a slimmed down version."

It's rare, even in 2009, that companies will speak to things that also matter a great deal: usability and SEO.

Usability and SEO go hand-in-hand. Search engines want to rank Web sites that provide a quality user experience for the searcher. How that's defined can be somewhat subjective (every Web site is unique and its target audience will also be unique).

See the full story at: http://searchenginewatch.com/3634964

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Optimizing the On-Site Engagement Experience

By
Website Marketing
on August 20, 2009 10:04 AM |
When we create compelling experiences for users and measure them accurately, we can make incremental gains towards improving the financial return on advertising and the return on other marketing efforts like social media or search engine optimization.

Increasing site effectiveness and visitor satisfaction through on-site engagement optimization ultimately results in a higher conversion rate, which is why it is so important.

By not engaging in optimizing consumers' e-commerce experiences, merchants ultimately risk generating fewer sales over time. That alone should be reason enough to consider routine testing of page elements -- and combinations of them -- to generate more revenue from each user session.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/pages/optimizing-the-on-site-engagement-experience.aspx

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Are Language Options Hurting Your International Sites?

By
Website Marketing
on August 17, 2009 8:45 AM |
Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix.

The most common of these problems is the use of language or location detection to dynamically show the visitor the language or country site of their preference or give them the option of selecting where they want to go. While this is a convenience to the visitor, it causes problems for the spiders to access the different versions of your site.

See the full story at: http://searchenginewatch.com/3634625

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Combining PPC and SEO Effectively, Part 1

By
Website Marketing
on August 3, 2009 9:02 AM |
The unattainable goal for many search campaigns is the ever-elusive melding of PPC and SEO tactics for bigger and better top-line results. Theoretically, the two should go together like peanut butter and jelly.

SEO's thick and salty "peanut butter" should form a strong base and combine well with PPC's more easily transplantable and sweet "grape jelly" to form an unstoppable search/sandwich force, right? Maybe, if you try to put them together in the right way.

See the full story at: http://searchenginewatch.com/3634537

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Creating Effective Press Releases for Power SEO

By
Website Marketing
on July 29, 2009 8:36 AM |
Press releases are an effective means to attract media attention, but it is also one of the most cost-effective munitions in the search engine optimization and marketing arsenal. With a solid grasp of the English language and some company and industry knowledge, the transition to being an effective SEO-PR master is easier than you might think.

The Many Benefits of an SEO-PR Strategy
If you're not sending press releases through distribution services and directly to those you believe are the most influential in your industry, you should be.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/07/14/creating-effective-press-releases-for-power-seo.aspx

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Focus on the Creative, Not Just Clicks

By
Website Marketing
on July 16, 2009 9:16 AM |
eMarketer and others have brought to light the concept of view-through conversion. This is essentially when users see an online ad but do not click on it, only to search for the product, brand or service that they saw in the ad at a later time. This can be accomplished by entering the company URL directly into the browser bar, a search through a search engine, or even through social sites. Lately this idea has been getting some attention, and it holds significance for affiliates and website owners. While the ad might not get clicked, it still leaves an impression and delivers key information to users for later use.

What this means is that the ad is a starting touch point, but certainly not the end. It also means that the ad itself needs to leave an impression and facilitate further information gathering. As an affiliate it's critical that your advertisement doesn't just drive a search for the product you sell, but a search to buy that product on your website.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/07/08/focus-on-the-creative-not-clicks.aspx

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SEO: Do You Link Three-Ways?

By
Website Marketing
on July 10, 2009 9:28 AM |
Hopefully by now you've come to the realization that the more links you have pointing to your website the higher it will be positioned on search engines. Getting links (or earning them) however is a time consuming and often complicated and costly undertaking - even for the most noteworthy professionals.

Having an SEO strategy is clearly important - despite the fact that Google and others frown upon any manipulation to improve rankings.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/30/seo-do-you-link-three-ways.aspx

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SEO: Do You Link Three-Ways?

By
Website Marketing
on July 10, 2009 9:15 AM |
Hopefully by now you've come to the realization that the more links you have pointing to your website the higher it will be positioned on search engines. Getting links (or earning them) however is a time consuming and often complicated and costly undertaking - even for the most noteworthy professionals.

Having an SEO strategy is clearly important - despite the fact that Google and others frown upon any manipulation to improve rankings.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/30/seo-do-you-link-three-ways.aspx

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Top Signs Your Site Isn't Ready for Prime Time

By
Website Marketing
on July 3, 2009 9:49 AM |
Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all.

Yeah, sure, some important things work today that weren't even available years ago -- namely blog content and promotion, and social media promotion through Digg, StumbleUpon, Reddit, Propeller, Twitter, or what have you.

Yeah, we should always find ways to add fresh content to our Web site, optimize all digital assets that we have (images, video, etc.), but the real SEO basics are still often overlooked or not understood by many.

See the full story at: http://searchenginewatch.com/3634178

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SEO Friendly Site Structure - If You Build it, Will They Come?

By
Website Marketing
on June 26, 2009 8:13 AM |
Your site's content is at the heart of what your site will rank for, and to a strong degree how well it will rank. Simply put, you need lots of it. I mean tons. Building authority takes more than a page or two, it takes a page or two or ten on every sub-topic of every category of a big idea or kind of product.

OK...once that's done, now what? You built it, now will they come?

They will come only if you've structured your information in a way that's easy for visitors to navigate, and for search engines to understand. You will see the traffic you desire only if your content complements your overall goals, your reputation feeds itself from top to bottom, and you've got good structure.

See the full story at: http://searchenginewatch.com/3634097

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How Long Should It Take for SEO to Show Results?

By
Website Marketing
on June 25, 2009 9:24 AM |
The typical question that gives many SEO professionals a bit of a gut-check is, "How long will it take for you to show me results?" Typically, the answer will vary based on the age of the site in question and the level of competition for high volume keywords, if boiling it down to two major factors.

However, there are considerably more elements to a fully-fledged answer. These are also split into new vs. redesigned or reformatted (URL) Web site.

See the full story at: http://searchenginewatch.com/3634072

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Quality SEO Pays for Itself

By
Website Marketing
on June 24, 2009 9:58 AM |
I saw this question posted on a message board recently:

Title: Wanted SEO/SEM Vendor Referral Message: Does anyone have a COST EFFECTIVE SEO and SEM vendor referral. I am open to outsourcing, if referral for trustworthy vendor. Thanks, "Uninformed Buyer"

I actually cringed in horror; just look at those capital letters on precisely the wrong attributes! Cost is usually the wrong question to focus on when choosing a search engine optimization professional, as it implies you are buying a commodity.

Strategic effectiveness and search marketing profitability impact are much more appropriate questions. A quality SEO is all too rare, and should be priced like fine artwork.

If search engine optimization is about organic ranking effectiveness on the web that drives relevant, converting and revenue-generating traffic - wouldn't online research of organic listings be a good first step? I'd assert it would be a good place to create a short prospect list of vendors to perform due diligence.

See the full story at: http://searchenginewatch.com/3634113

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Search Engine Submission 101, Part 2

By
Website Marketing
on June 20, 2009 8:18 AM |
As I stated previously, manual and automated search engine submissions are still around, but are of little to no value. Some would maintain they are a complete waste of time. So what's the alternative?

Google Sitemaps Back in 2005, Google launched an initiative called Google Sitemaps, which provided webmasters with a better tool to keep Google informed of new web pages and updates. This was a much better process than having webmasters submitting their site manually or in some automated way.

Later, Yahoo, MSN and Ask united around the XML sitemap protocol and they are all supporting it through Sitemaps.org. So if you are considering any type of submission, then this is the way to do it.

See the full story at: http://searchenginewatch.com/3633773

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Search Engine Submission 101, Part 1

By
Website Marketing
on June 19, 2009 8:08 AM |
Although it isn't as important as it once was, search engine submission is still a SEO best practice. Search engines prefer finding your site and associated Web pages on their own. However, submitting your site to search engines doesn't hurt, as long as you're careful not to overdo it.

See the full story at: http://searchenginewatch.com/3633692

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Video Search 101, Part 2

By
Website Marketing
on June 18, 2009 9:28 AM |
Many people agree that its video searching capabilities are much better than Google's. This is just another indication that video search is growing in importance.

Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we'll look at distribution and keyword placement and tracking/analytics.

See the full story at: http://searchenginewatch.com/3634013

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Video Search 101, Part 1

By
Website Marketing
on June 17, 2009 9:42 AM |

With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices:

1. Keyword research

2. Video production

3. Landing pages

4. Distribution and keyword placement

5. Tracking/analytics

See the full story at: http://searchenginewatch.com/3633933

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SEO Tips for New Web-Shop Owners

By
Website Marketing
on April 27, 2009 10:18 AM |

Most Web sites are not built with SEO in mind.

Tips for Using Keywords in Key Areas

The first step should be to examine your code. Certain code detracts from the way a search engine will rank a site for relevancy. Cascading Style Sheets (CCS), for instance, don't mean anything to search engines. Where possible, move the CSS code off individual pages of your Web site and into a separate folder. Then, use a single line of HTML to reference the CSS code.

At least 80-percent of your main page should be text, with the balance being code. Your site should also be W3C-compliant to ensure that people can view your site correctly--and don't use code that works only in some browsers.

The second step for new Web shop owners is to work on their site's metadata --everything that fits in between the and tags on the page--such as the Title, Description, Subject and Classification.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3816911

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Online Video Ads: Affiliate, AdWords News, SEO Tips, Trends

By
Website Marketing
on February 25, 2009 2:40 PM |

The use of online video for both ecommerce advertising and marketing, though not entirely common-place, is still increasing. Part of what's driving the trend is that new businesses offering affordable do-it-yourself services continue to roll out more sophisticated features.

Today we round-up some new announcements in the sector, offer an expert's view on trends for 2009 and, finally, provide some resources for optimizing your online video.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3800406

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Basic Link Building Tactics and Resolutions for 2009

By
Website Marketing
on February 9, 2009 8:40 AM |
Even in the age of hyper-personalization and geo-location in search, the number of inbound links pointing to your site is still the most important aspect of developing and securing top search engine positions. That's right, it's not about internal linking structure, keyword density or the presence or absence of title tags - it's about getting websites to link to yours. So how do you do that in 2009?

Link building hasn't really changed much over the years and it probably won't in 2009 either. Link building involves getting other Web sites to link to your site. The creativity we apply to link building however is what separates the high-rankers from the non-rankers. Think of link-building as a word of mouth recommendation; the more dramatic, compelling and interesting the recommendation, the more believable and attractive the proposition of visiting becomes for the user.

In the eyes of search engines, it's both the quality and quantity of recommendations that matter. It's not about making sure your site is worth a link (it is expected that our sites satisfies even the most critical user), it's about going out and getting them. That concept understood, let's look at few basic link building tactics you can (and perhaps should) employ in 2009.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/pages/basic-link-building-tactics-and-resolutions-for-2009.aspx

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8 SEO Techniques Every Webmaster Should Know

By
Website Marketing
on January 6, 2009 9:01 AM |

Getting higher rankings for your targeted keywords is often cited as the main reason for online success. Here are eight simple SEO techniques that will help you improve your site's rankings in all the search engines, especially Google.

See the full story at: http://www.site-reference.com/videos/Search-Engines/8-SEO-Techniques-Every-Webmaster-Should-Know-29.html

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7 Simple Ways To Build Traffic To A New Website

By
Website Marketing
on December 23, 2008 8:54 AM |
 Got a brand new website ? That's great, but nobody cares. OK, maybe that's a little harsh. The truth, however, is that just having a website doesn't get you much. Many business owners I meet are surprised to find, once we look at the numbers, that the shiny new site they had built not too long ago gets little to no traffic on a daily basis.

Many newcomers to the web make the mistake of thinking that just by buying a domain main and putting up your site visitors are going to happen by - something like when you buy property and build a storefront in a busy part of town.

It just doesn't work that way. The web is harsh. You can have the best looking site in the world with great resources and content and go entirely ignored or unnoticed. It happens. It's happening right now. Somewhere out there in the ether is a brand new gorgeous website loaded with great content, and nobody cares. Poor little lonely site.

But there is hope. Every website had its early days. Even sites that get hundreds of thousands of visitors a day started out with none.

Here are 7 simple things you can start doing right now to help drive traffic to your website.

See the full story at: http://www.sitepronews.com/2008/12/16/7-simple-ways-to-build-traffic-to-a-new-website

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How to Increase Your Search Efficiency

By
Website Marketing
on December 18, 2008 9:06 AM |

Everyone feels the need to stretch every extra penny in these tough economic times. Even the most profitable company isn't immune to cutbacks and budget tightening.

Search marketing tends to be very cost effective, and can exhibit high ROI as it is, but you still can't rest on your laurels. With less budget for traditional media and more going into online media , marketers are realizing that even though online is the "measurable" and "cheap" sister, it must be optimized to maximize results.

That means revisiting your search strategies to make sure you're fully exploiting every dollar you invest.

Let's review some quick tips for optimizing your search efforts (both paid and organic) to stretch your dollar further: See the full story at: http://www.clickz.com/3631992

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Search Engine Optimization: 11 Basic SEO Strategies for Beginners

By
Website Marketing
on December 15, 2008 10:44 AM |
search engine optimization (SEO) is the process getting your website ready to be found in organic web searches. By organic searches, I'm referring to web searches that appear naturally as the result of a search for a particular keyword or phrase, rather than appearing in the sponsored links (pay-per-click advertising) section of a search page.

Frankly, for the first few years I was online, the thought of doing my own SEO made my eyes cross, and I was overwhelmed at where to start. I even toyed with the idea of hiring a specialist to do this for me, but never got around to it. However, over time, I slowly began to see a pattern emerging, and started to optimize some of my sites accordingly. One of the best days of my business was when I recently ranked #1 for a particularly competitive search term.

Here are the 11 strategies that I regularly implement on my sites for better SEO positioning

See the full story at: http://www.site-reference.com/articles/General/Search-Engine-Optimization-11-Basic-SEO-Strategies-for-Beginners.html

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