Results tagged “seo tactics” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

International SEO 101, Part 2

By
Website Marketing
on October 6, 2009 9:31 AM |
One of the challenges with keyword research is to truly identify the language of the customer so we can include this language on our Web site and in our search marketing efforts. With international SEO, this challenge is magnified by localization, different languages, and cultures.

Keywords that might be popular in one language may not be in another, even through translation. Even if an experienced translator has translated correctly, it doesn't mean it's always the most popular. For example, more than 20 character combinations can be used for "anti virus" in Mandarin Chinese, with one or two being the most popular by searchers.

See the full story at: http://searchenginewatch.com/3635187

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International SEO 101, Part 1

By
Website Marketing
on October 5, 2009 9:42 AM |
So is SEO different for non-English sites? With roughly 63 percent of the world's online population being languages other than English, international SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.

Most standard search engines and directories have a local version for different countries. Search Engine Colossus has a nice international directory of search engines.

As you would guess, some search engines are better than others and work differently, too. They also have different criteria for inclusion. Some may demand that the site be in the local language, others demand a local URL, and still others expect the company to be incorporated locally. These are some of the challenges you'll face as you conduct SEO for different country sites.

See the full story at: http://searchenginewatch.com/3635112

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Differentiate Yourself for SEO Success

By
Website Marketing
on September 29, 2009 8:15 AM |
One of the biggest keys to success in the world of SEO is differentiation. The reason for this is two-fold:

1. Potential linkers are much more likely to give you a link. It will make a stronger impression on people who visit your site, and is therefore more likely to result in a conversion (i.e., they buy something, fill out a lead form, ask you to contact them, etc.).

The reason these things are true has to do with the intense competitiveness of the environment on the Internet today. Those who understand the basics of how search works are making a lot of money, and more people are investing serious dollars in their Web site marketing strategies. The result: Web sites are getting plentiful in virtually every category and subcategory you can imagine.

See the full story at: http://searchenginewatch.com/3634895

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Are Language Options Hurting Your International Sites?

By
Website Marketing
on August 17, 2009 8:45 AM |
Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix.

The most common of these problems is the use of language or location detection to dynamically show the visitor the language or country site of their preference or give them the option of selecting where they want to go. While this is a convenience to the visitor, it causes problems for the spiders to access the different versions of your site.

See the full story at: http://searchenginewatch.com/3634625

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SEO: Do You Link Three-Ways?

By
Website Marketing
on July 10, 2009 9:28 AM |
Hopefully by now you've come to the realization that the more links you have pointing to your website the higher it will be positioned on search engines. Getting links (or earning them) however is a time consuming and often complicated and costly undertaking - even for the most noteworthy professionals.

Having an SEO strategy is clearly important - despite the fact that Google and others frown upon any manipulation to improve rankings.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/30/seo-do-you-link-three-ways.aspx

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SEO: Do You Link Three-Ways?

By
Website Marketing
on July 10, 2009 9:15 AM |
Hopefully by now you've come to the realization that the more links you have pointing to your website the higher it will be positioned on search engines. Getting links (or earning them) however is a time consuming and often complicated and costly undertaking - even for the most noteworthy professionals.

Having an SEO strategy is clearly important - despite the fact that Google and others frown upon any manipulation to improve rankings.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/30/seo-do-you-link-three-ways.aspx

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How Long Should It Take for SEO to Show Results?

By
Website Marketing
on June 25, 2009 9:24 AM |
The typical question that gives many SEO professionals a bit of a gut-check is, "How long will it take for you to show me results?" Typically, the answer will vary based on the age of the site in question and the level of competition for high volume keywords, if boiling it down to two major factors.

However, there are considerably more elements to a fully-fledged answer. These are also split into new vs. redesigned or reformatted (URL) Web site.

See the full story at: http://searchenginewatch.com/3634072

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