Last year's holiday sales season wasn't so joyful for online retailers. But early reports indicate that things are looking up a bit this year. Initial Coremetrics data from Black Friday reveals that consumers spent 25 percent more this year, with orders totaling $170.19 on average -- an increase of about $44 over last year's average Black Friday order online.
Coremetrics also reported an 18 percent increase in the average number of items purchased per order this year on Black Friday. Last year, it was 4.56 items per order, but this year it increased to 5.40 items. The upturn of $3.80 per average order isn't exactly substantial, but online retailers will take any sales improvements to the bank. After all, they worked for it, and more importantly, they planned for it.
Launch and Relaunch Planning
If you have a Web site development or redevelopment project in your strategic plans for 2010, don't ignore SEO until after the site is launched or relaunched. Just as it takes a great deal of planning and coordination to produce successful holiday sales campaigns, it takes forethought and research to produce a search optimal Web site.
See the full story at: http://www.clickz.com/3635782
Coremetrics also reported an 18 percent increase in the average number of items purchased per order this year on Black Friday. Last year, it was 4.56 items per order, but this year it increased to 5.40 items. The upturn of $3.80 per average order isn't exactly substantial, but online retailers will take any sales improvements to the bank. After all, they worked for it, and more importantly, they planned for it.
Launch and Relaunch Planning
If you have a Web site development or redevelopment project in your strategic plans for 2010, don't ignore SEO until after the site is launched or relaunched. Just as it takes a great deal of planning and coordination to produce successful holiday sales campaigns, it takes forethought and research to produce a search optimal Web site.
See the full story at: http://www.clickz.com/3635782
