Results tagged “search engine optimization tactics” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices:

1. Keyword research

2. Video production

3. Landing pages

4. Distribution and keyword placement

5. Tracking/analytics

See the full story at: http://searchenginewatch.com/3633933

Unless you've been living under a rock for the past several months, you may have noticed that the economy stinks. This isn't just the case in the United States; this is a global financial crisis.

Even those of us who work in growth industries (as I would classify the SEO/ SEM industry) are affected.

It's been said for many years that you shouldn't cut marketing budgets in a down economy, because cheaper advertising gives you an opportunity to market your services more, and actually gain market share. In all of my years in marketing, I've seen very few examples of companies doing this.

See the full story at: http://searchenginewatch.com/3632988

In "Keyword Analysis Exercise," we took a deep dive into answering questions about the role keyword density plays in search engine results.

Using one of my favorite tools to answer the question, we determined there's no magic equation that can be factored into producing better results. However, we determined that if you want a Web page to be found for a particular keyword phrase, you better put the words on the page. While this seems like a no-brainer to most of the folks in the SEO industry, it's a concept many people fail to grasp.

Let's start looking at some of the other signals that Web pages send to the search engines that help determine the overall relevance of the content to the query. Namely, inbound links.

See the full story at: http://www.clickz.com/3633048

For several years, search engine optimizationconsultants and agencies have faced one major challenge, beyond keeping up with ever-changing organic ranking algorithms: lack of implemented recommendations. What causes this "implementation paralysis"? The answer is typically grouped into three areas:

1. Technology barriers.

2. The approval process.

3. Ownership issues within the site's organization.

Let's look at some examples of each of these results-paralyzing factors, and some ways to avoid or mitigate them.

Technology Barriers to SEO Implementations

Working with an organization that produces both HTML Web sites and major e-commerce platforms with IBM and Microsoft technologies on a regular basis has allowed me to observe and help overcome technology roadblocks frequently over the past few years. Having an internal team of more than 200 e-commerce engineers and dozens of Web designers who are eager to work with us (the search and media practice and specifically our SEO teams) in developing search-friendly sites and platforms streamlines the SEO process when it comes to dealing with technology issues.

See the full story at: http://searchenginewatch.com/sew_email/experts/sem_crossfire

The use of online video for both ecommerce advertising and marketing, though not entirely common-place, is still increasing. Part of what's driving the trend is that new businesses offering affordable do-it-yourself services continue to roll out more sophisticated features.

Today we round-up some new announcements in the sector, offer an expert's view on trends for 2009 and, finally, provide some resources for optimizing your online video.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3800406