Results tagged “ppc tactics” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

PPC Search Ads: Guilty Until Proven Innocent?

By
Website Marketing
on August 14, 2009 8:21 AM |
When your PPC campaign first goes live or you add new keywords or creative to your campaign, do the search engines give your new additions the benefit of the doubt (regarding them as "innocent till proven guilty of being irrelevant"), or are they deemed "guilty till proven innocent (relevant)?" Over time, the answer to this question has changed and it will likely continue to change as the search engines find the right balance between advertisers' need for speed in getting listings live and consumers' desire to see listings that have proven themselves relevant in comparison to their peers.

See the full story at: http://www.clickz.com/3634629

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PPC Integration, Part 1: Integrating PPC with E-mail

By
Website Marketing
on August 11, 2009 8:20 AM |
Pay-per-click ads are a great marketing tool all by themselves. They can be used to generate significant amounts of new traffic and leads. However, PPC doesn't need to be a standalone channel.

On this post we will cover ways to integrate PPC with other marketing channels. Integrated marketing is nothing new, but in online marketing we often find ourselves working in silos. Integrating PPC with other marketing will create efficiencies across channels and make your marketing dollars work smarter. One channel that works especially well with PPC is e-mail.

See the full story at: http://searchenginewatch.com/3634626

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PPC Bid Management 101

By
Website Marketing
on July 14, 2009 8:20 AM |
Those of you who are managing larger PPC campaigns might be looking for an automated solution to help manage the bid process. Especially those of you in companies with large catalogs, numerous demographic and geo targets might need a bid management tool. At some point it becomes too difficult to manage all of the associated complexities.

A bid management tool allows you to manage PPC campaigns across multiple search engines and provides central source for tracking and analytics. This article will look at the tools that are available to help you with this and discuss some best practices for managing your bids.

See the full story at: http://searchenginewatch.com/3634372

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Using Geo-Targeting to Boost Your PPC Results

By
Website Marketing
on July 13, 2009 8:34 AM |
Everyone knows we're in a recession. When companies cut spending, one of the first things to go is often advertising dollars. Overall ad spending is expected to decline 8.5 percent this year.

Internet advertising is defying the trend, though, and is expected to increase by more than 10 percent in 2009. And much of that money is being spent in PPC.

With more advertisers jumping on the PPC bandwagon, it's becoming more difficult to maintain market share online. PPC marketing is perceived as a highly effective use of advertising dollars due to its high ROI, trackability, and ease of entry. As a result, more money is moving from traditional channels to PPC.

See the full story at: http://searchenginewatch.com/3634344

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Five PPC Landing Page Design Trends

By
Website Marketing
on July 6, 2009 8:52 AM |
If you are paying for clicks, you must ensure that the landing page where consumers end up post-click can convert. Impressions count more than ever when it comes to PPC landing page design so let's review what sites are doing right (and wrong) and perhaps even find some inspiration for our own PPC campaigns and the landing page designs they feature.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/18/five-ppc-landing-page-design-trends.aspx

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Spend Less on Pay-Per-Click

By
Website Marketing
on June 29, 2009 8:16 AM |
Cutting down on PPC expenditures is at the forefront of SEM discussions these days. By the looks of search marketing agency IMPAQT's newly enhanced Adaptive Bidding tool, marketers will be able to do more with less - a key to surving in today's economic climate for many businesses. In some instances the tool is reducing cost for search-originated acquisitions by nearly 80%. That's the sort of saving that can't be overlooked.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/25/spend-less-on-pay-per-click.aspx

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Effective PPC Ad Copy 101, Part 2

By
Website Marketing
on June 23, 2009 9:21 AM |
In Part 1, we covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.

After you've finished writing your initial ad copy and have launched your PPC campaign, you might be tempted to just leave everything as is and let it ride. This is a big mistake. The key to a successful campaign is to check how well your ads are performing, and check them often.

See the full story at: http://searchenginewatch.com/3634162

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