Results tagged “ppc campaigns” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

PPC Search Ads: Guilty Until Proven Innocent?

By
Website Marketing
on August 14, 2009 8:21 AM |
When your PPC campaign first goes live or you add new keywords or creative to your campaign, do the search engines give your new additions the benefit of the doubt (regarding them as "innocent till proven guilty of being irrelevant"), or are they deemed "guilty till proven innocent (relevant)?" Over time, the answer to this question has changed and it will likely continue to change as the search engines find the right balance between advertisers' need for speed in getting listings live and consumers' desire to see listings that have proven themselves relevant in comparison to their peers.

See the full story at: http://www.clickz.com/3634629

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PPC Bid Management 101

By
Website Marketing
on July 14, 2009 8:20 AM |
Those of you who are managing larger PPC campaigns might be looking for an automated solution to help manage the bid process. Especially those of you in companies with large catalogs, numerous demographic and geo targets might need a bid management tool. At some point it becomes too difficult to manage all of the associated complexities.

A bid management tool allows you to manage PPC campaigns across multiple search engines and provides central source for tracking and analytics. This article will look at the tools that are available to help you with this and discuss some best practices for managing your bids.

See the full story at: http://searchenginewatch.com/3634372

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Five PPC Landing Page Design Trends

By
Website Marketing
on July 6, 2009 8:52 AM |
If you are paying for clicks, you must ensure that the landing page where consumers end up post-click can convert. Impressions count more than ever when it comes to PPC landing page design so let's review what sites are doing right (and wrong) and perhaps even find some inspiration for our own PPC campaigns and the landing page designs they feature.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/18/five-ppc-landing-page-design-trends.aspx

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Effective PPC Ad Copy 101, Part 2

By
Website Marketing
on June 23, 2009 9:21 AM |
In Part 1, we covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.

After you've finished writing your initial ad copy and have launched your PPC campaign, you might be tempted to just leave everything as is and let it ride. This is a big mistake. The key to a successful campaign is to check how well your ads are performing, and check them often.

See the full story at: http://searchenginewatch.com/3634162

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Effective PPC Ad Copy 101, Part 1

By
Website Marketing
on June 16, 2009 8:22 AM |
One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for. This two-part article will review several tips for crafting high performing ad copy and methods for testing its effectiveness.

See the full story at: http://searchenginewatch.com/3634082

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Paid Search Down, Organic Up?

By
Website Marketing
on May 19, 2009 8:25 AM |
Recent data indicates that the recession has taken its toll on search marketing, as the share of search traffic coming from paid listings(PPC) is decreasing at the expense of organic traffic. Others don't blame the recession at all. Either way, it's a dramatic change.

• In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four-week period in 2008 - representing a 26% decline in the share of paid clicks.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/05/13/paid-search-down-organic-up.aspx

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PPC Spring Cleaning Tips From YSM

By
Website Marketing
on March 24, 2009 8:29 AM |

Yes, the first day of Spring - perhaps that's why we managed to publish one post yesterday. Spring is not just on our minds, though Yahoo has kindly provided a few tips about spring cleaning for your paid search account. It's a great reminder to revisit and perhaps rethink your paid search campaigns at all the pay per click providers you use (or perhaps should be using).

Perhaps the best general PPC spring cleaning tip from Yahoo! Search Marketing is related to account structure. Organizing your campaign the same way your website is structured and creating distinct campaigns for each product make it easer to manage and maintain. Advertisers may also want to further organize campaings into ad groups. Doing so makes the ads in each ad group much more relevant, since they only need to support a small number of related keywords.

See the full story: http://www.websitemagazine.com/content/blogs/posts/archive/2009/03/20/ppc-spring-cleaning-tips-from-ysm.aspx

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Google Conversion Optimizer: The Best-Kept Secret in PPC?

By
Website Marketing
on January 29, 2009 9:08 AM |

I'm going to go out of sequence again and describe a new Google AdWords that will, IMHO, change pay per click advertising in a fundamental way. Frankly I'm surprised that there's been so little discussion about the feature in print, forums, blogs, etc.

I'm talking about the Google AdWords Conversion Optimizer. Google quietly added this feature to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify.

That's right -- automated bid management, the Holy Grail that's been so highly-valued that companies offering it have been built and sold at a profit -- some more than once.

In a perfect world, automated bid management performs a function that is difficult or impossible for a human to perform: monitoring conversion behavior several times per day, and adjusting keyword bids so that the likelihood is high that the advertiser will pay no more and no less than the amount required to get conversions at or below their target cost.

See the full story at: http://searchenginewatch.com/3632476

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