Results tagged “paid search” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

PPC Consulting Avoiding the Client Bad Beat Stories

By
Website Marketing
on February 18, 2010 9:45 AM |
Jamie Smith, CEO of EngineReady -- a search marketing company with several Fortune 500 clients -- has a bad beat story that is a cautionary tale for consultants in the search industry. His company became responsible for hundreds of thousands of dollars in AdWords spend.

Smith had worked with this company for more than three years and billed them for PPC spends without problems. But when the company suddenly went out of business, Smith's company, which had been paying Google directly and billing the client, found themselves liable for the money spent.

This question of how consultants should structure pay for PPC spends by their clients has a number of caveats.

See the full story at: http://searchenginewatch.com/3636477

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How Will Mobile Search Impact Your Paid Campaigns?

By
Website Marketing
on December 11, 2009 7:19 AM |
You've heard a lot about the popularity of the iPhone, and the new release of Motorola's Droid. These phones, as well as many others on the market and even more to come, have changed the way that people use their phones and browse the Internet. Because the Internet experience on these phones is similar to the desktop, the user behavior is becoming similar, which includes search.

So people are searching more using phones, but what does that mean for your paid search campaigns? Beyond just continued growth of search volume, it means:

1. Mobile search queries are shorter in nature. Many reports state that the number of keywords in a user's search query is growing. While this may be true, on a mobile phone the user is much more likely to type a shorter query due to the keyboard and nature of the user.

See the full story at: http://searchenginewatch.com/3635856

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Identify New Paid Search Opportunities

By
Website Marketing
on November 20, 2009 7:37 AM |
Google has 64.9 percent market share, and a combination of Yahoo, MSN, Ask, and AOL makes up the other 35 percent, according to the September comScore search engine rankings report. What about the searches that are done on CNN.com, Business.com, or the NYTimes.com? These Web sites all display search ads that get their listings from one of the major search engines.

Search engines like Google have built such a robust technology and network of advertisers that it looks to leverage these resources by getting additional search volume from people who don't search from Google. To do this, Google and other major search engines look to partner with Web sites that have regular visitors and publish content, but don't have a robust search engine technology. This creates an ideal partnership where both the publisher and search engine can mutually benefit.

So the question is how do these relationships impact your paid search campaigns, and how can you use this information to alter your results?

See the full story at: http://searchenginewatch.com/3635631

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Measuring Success -- How Deep Do You Go?

By
Website Marketing
on August 27, 2009 9:01 AM |
When starting a paid search campaign for any client or promotion, one of the first questions that comes up is, "How are you defining success of this campaign?"

How you answer this question has significant impact to the way your campaigns will be set up and run. This includes keyword selection, bidding decisions, engine selection, and many more important factors.

Paid search advertisers should dive deeper into measuring success than just a typical ROI goal (revenue/ad spend). This goal undervalues the true measure of what drives a successful business -- profit.

See the full story at: http://searchenginewatch.com/3634744

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How Strong is Your Search?

By
Website Marketing
on April 10, 2009 7:55 AM |

If you're still using a free analytics system on a high-volume site with a huge amount of products, it's nearly impossible to see where the traffic split is happening between typed-in traffic, free search traffic, and/or paid traffic.

This especially becomes important when you're competing in a very aggressive market and you need to expand the resources for your team. In most cases, you'll wind up having two competing teams -- one trying to drive paid search at the lowest cost versus the natural search team trying to drive nothing but free traffic.

A split between these segments is very important. A lack of clarity will really hurt your business and you won't be able to see if problems are occurring.

See the full story at: http://searchenginewatch.com/3632742

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