Google has 64.9 percent market share, and a combination of Yahoo, MSN, Ask, and AOL makes up the other 35 percent, according to the September comScore search engine rankings report. What about the searches that are done on CNN.com, Business.com, or the NYTimes.com? These Web sites all display search ads that get their listings from one of the major search engines.
Search engines like Google have built such a robust technology and network of advertisers that it looks to leverage these resources by getting additional search volume from people who don't search from Google. To do this, Google and other major search engines look to partner with Web sites that have regular visitors and publish content, but don't have a robust search engine technology. This creates an ideal partnership where both the publisher and search engine can mutually benefit.
So the question is how do these relationships impact your paid search campaigns, and how can you use this information to alter your results?
See the full story at: http://searchenginewatch.com/3635631
Search engines like Google have built such a robust technology and network of advertisers that it looks to leverage these resources by getting additional search volume from people who don't search from Google. To do this, Google and other major search engines look to partner with Web sites that have regular visitors and publish content, but don't have a robust search engine technology. This creates an ideal partnership where both the publisher and search engine can mutually benefit.
So the question is how do these relationships impact your paid search campaigns, and how can you use this information to alter your results?
See the full story at: http://searchenginewatch.com/3635631
