Results tagged “marketing your business” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

10 Commandments of Modern Marketing Some people start the new year with resolutions. I thought, why not start 2010 with 10 commandments for online marketing -- resolutions to do marketing right; that is, marketing that takes into account how the modern landscape and modern consumers have changed.

1. Thou shalt not target customers with messages they don't want. No matter how targeted the advertiser thinks the message is, it's still not targeted, relevant, or timely enough.

See the full story at: http://www.clickz.com/3636027
Social media has changed the way people look for jobs, share pictures of their kids and find new love interests, but thus far the vast majority of large companies still aren't taking advantage of these sites and services to evangelize -- and protect -- their brands, according to a panel of social networking experts here at the Consumer Electronics Show.

http://www.ecommerce-guide.com/solutions/advertising/article.php/3857406
As a business owner you have an expertise that you can use to build your online brand and to market your business. Being seen as an expert in your field gives your customers added reason to trust you, and it can strengthen your brand and attract well-informed customers to your business. In this article, I'll explain what is involved in marketing yourself as an expert and how you can start doing it today.

Before we begin, it's important to understand that establishing yourself as an expert isn't something that will happen overnight. It is a process that takes time and is the result of consistent work -- it's not something you can do today and forget about it from there. However it is something that can immeasurably benefit your business and, it's you can and should start working on today.

What's Your Expertise?


When marketing yourself as an expert, you must first determine your area of expertise. It should be something you are already knowledgeable about so you don't need to do lots of research or learn new skills. It should be directly relevant to your business and be useful to your customers and prospective customers.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3855371
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