Results tagged “link building” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

Link Building Strategy: Employee Volunteer Program

By
Website Marketing
on January 18, 2010 7:14 AM |
Looking for a simple way to build links? One way is to start an office volunteer program. It just needs to be promoted to get the attention of local media, bloggers, and others.

Think of a headline on the nightly news and online newspapers like this: "Local Company gives Free Computer Classes to Disadvantaged Youth." That could translate to high-quality links, publicity, and improved employee morale

The Program

One way to start this and get employees excited is to find a cause many of them are passionate about. This volunteer program could be a one-time event or recurring.

See the full story at: http://searchenginewatch.com/3636123

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Nine Tools for Your Link-Building Toolkit

By
Website Marketing
on January 6, 2010 8:38 AM |
Link building -- the process of attempting to influence inbound links pointing to a site -- is a fundamental activity of most SEO strategies, but very few people are armed with the tools to do it right. Even more people have the right tools but struggle to stay on top of their linking efforts and understand the impact of them.

Today, let's examine how you can be fully prepared for your link building endeavors by developing a comprehensive link-building toolkit that you can leverage throughout your program.

This "toolkit," which consists of contact lists, worksheets, and templates, is a consolidated repository or file of relevant references or documents required to undertake your link-building program. My link-building toolkit is typically a spreadsheet file with multiple tabs for each item or element. As you will be entering data into your toolkit throughout, I've found that Excel facilitates this most easily.

See the full story at: http://www.clickz.com/3635990

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New Link Building Tactics 101, Part 2

By
Website Marketing
on December 22, 2009 7:30 AM |
As you work toward a program of building links to your site, one important factor to consider is "who" will be doing the work.

According to Sage Lewis's "Re-Thinking Link Building" column, many businesses resort to letting their interns take care of link building. Others outsource the task. Clearly, people think this job is tedious and trivial.

Lewis correctly suggests dropping the term "link building" because it implies "quantity over quality." It's important to focus instead on the idea of reaching out to others and building quality connections that make sense.

Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Would you leave that job to an intern? Keep this in mind as you read these other link building ideas.

See the full story at: http://searchenginewatch.com/3635922

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Link Building Tactics 101, Part 1

By
Website Marketing
on December 21, 2009 10:44 AM |
Link building is widely considered one of the most important elements to obtaining high rankings in the major search engines. It also involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. This two-part article will explore several ideas on building quality links to your site.

Contextual Link Building

While the quantity of inbound links is important, the quality of those links is much more important. Links from sites that are topically or contextually related to your site carry much more weight than links from unrelated sites.

See the full story at: http://searchenginewatch.com/3635920

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Don't Overdo the Tweaking

By
Website Marketing
on November 27, 2009 8:08 AM |
Clients can easily become obsessed with on-page SEO, constantly tweaking title tags, headings, and on-page content. While these activities are important at the right place and time, people shouldn't get obsessed with it. Do the necessary work up front, make some decisions, and then move on.

Tweaking on-page content on existing pages quickly begins to offer you diminishing returns. In addition, you probably have limited resources for SEO. As a result, every minute you spend tweaking (and re-tweaking) on-page factors is a minute you don't spend on promoting the Web site (collectively this includes link building, PR, and social media reference building).

Unlike on-page SEO, Web site promotion nearly always continues to offer good returns. The only exception to this is if your site is dominant in the SERPs in your space.

See the full story at: http://searchenginewatch.com/3635670

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Link Building With a Small Budget

By
Website Marketing
on November 13, 2009 7:19 AM |
Link marketing can be expensive -- especially in competitive fields. Let's look at how a business with a small budget can accomplish the task, and get good rankings.

Donate Services for Publicity

Any business can employ this public relations strategy. It's all about donating your services to help nonprofits and community organizations.

Let's say your business is a day spa. Arrange for one of your massage therapist to visit a 911 call center to provide free massages once a week for a month. Then contact local media outlets, the mayor's office, community groups, and others.

Let as many people who could spread the word know about this. Your company will end up with great links, and a great deal of public exposure.

Why once a week for a month? Because you aren't a public relations firm, this allows time each week to reach out and make new contacts in the community. It also allows more opportunities to arrange photos, and video clips with the media.

See the full story at: http://searchenginewatch.com/3635630

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Hiring Professional Link Builders

By
Website Marketing
on October 16, 2009 8:11 AM |
It's the single most important part of your success with search engine optimization - inbound links. But a link building initiative can also be one of the most time-consuming tasks one can undertake. However, outsourcing this essential process is possible when you ask some very important questions (and the get the answers you want) of the agency or individual who will be responsible for the project.

Let's look at some general principles for hiring a link builder (researching link building vendors, understanding the link building methods used, and what to look for when analyzing link-building reports) and address some important questions to ask before you even think about signing a contract.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/10/05/hiring-pro-link-builders.aspx

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Link Building Tactics 101, Part 2

By
Website Marketing
on August 10, 2009 9:12 AM |
As you work toward a program of building links to your site, one important factor to consider is "who" will be doing the work.

"Link building" because it implies "quantity over quality." It's important to focus instead on the idea of reaching out to others and building quality connections that make sense.

Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Would you leave that job to an intern? Keep this in mind as you read these other link building ideas.

See the full story at: http://searchenginewatch.com/3634591

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Link Building Tactics 101, Part 1

By
Website Marketing
on August 5, 2009 8:36 AM |
Link building is widely considered one of the most important elements to obtaining high rankings in the major search engines. It also involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results. This two-part article will explore several ideas on building quality links to your site.

Contextual Link Building
While the quantity of inbound links is important, the quality of those links is much more important. Links from sites that are topically or contextually related to your site carry much more weight than links from unrelated sites.

See the full story at: http://searchenginewatch.com/3634521

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Invest Time in Twitter Now for Long-Term Rewards

By
Website Marketing
on August 4, 2009 9:15 AM |
There are so many different ways to engage in link building for your site. Social media networks, such as Twitter, are one of the latest vehicles for building links.

But in the long term, Twitter represents much more than just a way to build links. It's a way to establish yourself as an expert in your field, potentially drive significant traffic, and gain "social media authority," which may one day soon factor into the ranking algorithms of Google and other search engines.

Many people have written about what a great opportunity Twitter represents for publishers, and they're right. But it isn't a free ride, and requires serious effort to pull off.

See the full story at: http://searchenginewatch.com/3634536

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SEO: Do You Link Three-Ways?

By
Website Marketing
on July 10, 2009 9:28 AM |
Hopefully by now you've come to the realization that the more links you have pointing to your website the higher it will be positioned on search engines. Getting links (or earning them) however is a time consuming and often complicated and costly undertaking - even for the most noteworthy professionals.

Having an SEO strategy is clearly important - despite the fact that Google and others frown upon any manipulation to improve rankings.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/30/seo-do-you-link-three-ways.aspx

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SEO: Do You Link Three-Ways?

By
Website Marketing
on July 10, 2009 9:15 AM |
Hopefully by now you've come to the realization that the more links you have pointing to your website the higher it will be positioned on search engines. Getting links (or earning them) however is a time consuming and often complicated and costly undertaking - even for the most noteworthy professionals.

Having an SEO strategy is clearly important - despite the fact that Google and others frown upon any manipulation to improve rankings.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/30/seo-do-you-link-three-ways.aspx

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Link Marketing Challenges & Solutions

By
Website Marketing
on July 1, 2009 9:36 AM |
What are two of the biggest obstacles companies face in link marketing? Developing linkable content and making people aware of it. Here are some insights from my experience that will make it easier to overcome those obstacles.

First let's look at linkable content. Content could be anything from an interactive tool, to videos, to user-generated content. Don't limit yourself to thinking content is just written words by a writer.

See the full story at: http://searchenginewatch.com/3634212

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Is There a Link Between SEO and Social?

By
Website Marketing
on June 10, 2009 9:25 AM |
Why would you go to an SEO firm for the execution of a social campaign?

As you may be able to tell, I'm also trying very hard not to use the term "social media." That term hardly reflects what is essentially modern public relations. Generally speaking, the average SEO shop is a technical resource helping clients to develop or reengineer Web pages to make them more crawler friendly. In my experience, the majority of SEO shops rarely even provide link building services. Having said that, I've always believed that link building is more of a public relations and marketing exercise than it is an SEO one.

See the full story at: http://www.clickz.com/3633920

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Link Love: How to Get It, How to Keep It

By
Website Marketing
on May 14, 2009 8:12 AM |

Maintaining any healthy, balanced relationship takes a lot of work. There's the compromise, the willingness to do things for each other, and, of course, the endless honey-do list.

When you're talking about a relationship with the online users who share your interests, maintaining this balance is critical, takes effort, and relies largely on the reciprocal sharing of links. Those links need to be earned through commitment and value given first without expectations.

By linking to valuable content and driving traffic back and forth within a neighborhood of good sites, you can provide your users with an expanded universe of knowledge across a myriad of subcategories within your content area. In addition to nurturing the ongoing dialogue you strive to produce with your users, the creation of this neighborhood will establish you as a credible source for relevant industry information.

See the full story at: http://www.clickz.com/3633649

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Building Links by Building Trust

By
Website Marketing
on April 30, 2009 7:45 AM |

I want to share one idea that you can act on right this very minute to help you with your link building. It can be completely free or, if you really want to trick the idea out, it might cost you $5 a month.

This idea could radically change your business and how you think about your clients or customers.

This idea might actually be the tool you need to push through the rest of this recession.

This idea might represent how business is run for the remainder of the 21st century.

See the full story at: http://searchenginewatch.com/3633502

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Intermediate Link Building Tactics & Resolutions for 2009

By
Website Marketing
on February 10, 2009 9:13 AM |
Without further a due, let's look at some intermediary link-building techniques, and some resolutions to make it happen in 2009,

Design Website Themes & Templates For Your Industry: If you've ever designed a website on your own or paid a web designer to create one (or more) then you know how time consuming it is and in turn how valuable that work is to those who don't have those skills. This is precisely why there is value in designing website themes and templates for your clients, members of your industry and even readers of your weblog.

Develop Widgets/Plugins for Users

Purchase Existing Domains

Start an Affiliate Program

To see the full story Click Here

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Basic Link Building Tactics and Resolutions for 2009

By
Website Marketing
on February 9, 2009 8:40 AM |
Even in the age of hyper-personalization and geo-location in search, the number of inbound links pointing to your site is still the most important aspect of developing and securing top search engine positions. That's right, it's not about internal linking structure, keyword density or the presence or absence of title tags - it's about getting websites to link to yours. So how do you do that in 2009?

Link building hasn't really changed much over the years and it probably won't in 2009 either. Link building involves getting other Web sites to link to your site. The creativity we apply to link building however is what separates the high-rankers from the non-rankers. Think of link-building as a word of mouth recommendation; the more dramatic, compelling and interesting the recommendation, the more believable and attractive the proposition of visiting becomes for the user.

In the eyes of search engines, it's both the quality and quantity of recommendations that matter. It's not about making sure your site is worth a link (it is expected that our sites satisfies even the most critical user), it's about going out and getting them. That concept understood, let's look at few basic link building tactics you can (and perhaps should) employ in 2009.

See the full story at: http://www.websitemagazine.com/content/blogs/posts/pages/basic-link-building-tactics-and-resolutions-for-2009.aspx

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Social Media: Your Customer Is More Important Than Ever

By
Website Marketing
on December 26, 2008 9:01 AM |
Raise your hand if you are a social media user. (OK, you can put it down. Your coworkers are starting to stare.)

Not sure what a social media user is? Let's take a little test. Do you have a profile on Facebook or LinkedIn? Do you write a blog? Do you frequently IM or send text messages? Do you use Skype, Basecamp, or delicious? How about uploading photos from your cell phone to the Web?

If you said yes to any of the above, you are a social media user. And as we race into the beginning of 2009, you're far from alone. That term applies to just about everyone who uses a phone or computer.

But there's a deeper meaning to social media than just visiting sites or using devices. What it really means is participation. And participation is a very important idea because it's related to collaboration. Collaboration produces a kind of co-ownership, a collective contribution. A shared stake or responsibility, an ongoing relationship. When we participate, we co-create.

In other words, your customers help create your product. And when power shifts to the consumer, that's serious business.

See the full story at: http://www.clickz.com/3632173

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