Results tagged “email marketing tips” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

Quick Tips for Successful E-mail Newsletters

By
Website Marketing
on January 25, 2010 8:30 AM |
It's been about 15 years since I developed my first e-mail newsletter. It's not rocket science. But I still come across clients that are missing the basics.

Here are some tips to get you started -- or to help you quickly review your existing e-mail newsletter and confirm that you're still in line with best practices to make it successful.

It's All About the Reader, Not You

Remember: When you're developing an e-mail newsletter, make it relevant and interesting to your audience. This sounds so simple, but I still see clients whose e-mail newsletters are "all about us" -- we've hired a new VP of sales, we landed a new client, etc. That's nice, but what's in it for the reader?

See the full story at: http://www.clickz.com/3635165

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E-mailed With Love: Valentine's Day Marketing Tips

By
Website Marketing
on January 14, 2010 8:24 AM |
Valentine's Day is only a month away. If you don't have an email marketing campaign planned for this popular holiday, today is the day to start it.

The good news is that even if you don't know how to get a campaign started and out the proverbial door in time for Valentine's Day -- by the time you're done reading this guide you will be able to launch a campaign that will make Cupid sit up and take notice.

Grab a pen and take notes as you read through the following 12 tips offered by Wendy Lowe, Campaigner's director of product marketing. You can use these tips to launch your entire Valentine's Day campaign -- from start to finish -- even if you have never used e-mail marketing for holiday promotions before.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3858321

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Five E-mail Marketing Mistakes to Avoid

By
Website Marketing
on September 23, 2009 8:52 AM |
Not paying enough attention to your email marketing effort can lose you customers and compromise selling opportunities. While e-mail marketing is a great way to stay in contact with your customers, if handled badly it also has the power to ruin the relationship. You'll respect your customers and get the most out of your e-mail marketing efforts by avoiding these five critical mistakes:

1. No Opt-out Clause

The U.S. CAN-SPAM Act 2003 requires that your commercial e-mails contain an unsubscribe link making it easy for a list member to unsubscribe from your e-mails. It also makes good business sense.

To avoid your e-mail being perceived as spam, make sure that every outgoing e-mail contains an opt-out link that the recipient can click to unsubscribe from the list. Make sure that the link works and make sure that the system is in place for managing the process effectively. Respecting your list members by doing this is a way of saying that you care about your business and your relationship with your customers.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3840356s

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Simple But Powerful E-Mail Tips You Might Have Forgotten

By
Website Marketing
on August 21, 2009 9:17 AM |
It happens to all of us. We get so wrapped up in our day-to-day efforts that we forget to apply the simple tricks that increase our success. Today, we'll look at the top 12 simple things we e-mail marketers can do that we may have forgotten to continually include in our plans. Maybe one or two of these can help you.

If your program cost isn't strong enough to outweigh the results, you might consider:
• Reducing the number of people you send your e-mails to significantly while you determine ways to make the campaign stronger. Try mailing only to those who have opened or responded to an e-mail from you in the last eight weeks.

See the full story at: http://www.clickz.com/3634702

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10 (More) Tips to Master E-mail Marketing

By
Website Marketing
on July 8, 2009 8:26 AM |
A loyal customer base forms a solid foundation for any business, and email marketing is one of the most affordable and effective tools to keep your customers coming back for more. The trick, of course, is sending out information your customers actually want.

In this article, find 10 ways to zero in on your audience and to keep your customers satisfied.

See the full story at: http://www.smallbusinesscomputing.com/biztools/article.php/3827931

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How Social Media Influences E-Mail Marketing

By
Website Marketing
on April 16, 2009 7:56 AM |

Understanding the impact of social media on our targeted email marketing campaigns opens up a new set of segments to leverage. Consider how you can split your list, not according to dollars list members individually spend, but by the collective dollars they influence others to spend (on top of their own spend). These new measurements follow the impact of a combination of reach and response. I

n the past, people who responded marginally or not at all to your list were typically the people you'd remove from your list. Today, though, those people might not individually respond but may tell others about your offer, news, or sale. They could very well become your best ambassadors.

Who are these experts, and what else did they have to say?

See the full story at: http://www.clickz.com/3633360

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The Future of E-Mail: Four New Marketing Segments You Need to Know About

By
Website Marketing
on March 27, 2009 7:47 AM |

It's said that the only constant is change. As you look around the world of marketing, you can certainly see significant change happening.

Retailers are moving away from short-term dramatic discounts and moving toward value pricing for the long haul. Technology companies are steering away from marketing technological advances, instead embracing sustainability. Even in e-mail, we're seeing changes come from a strategic perspective.

One of the most exciting changes coming down the road for e-mail is how we look at segments in our e-mail databases. Historically, segments have consisted of your tried-and-true responders and non-responders. From there, sub-segments have often included new customers, high-value customers, high-transaction customers, and so on. The approach to e-mail segmentation has typically followed standard direct-marketing practices.

See the full story at: http://www.clickz.com/3633087

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Six International E-Mail Marketing Challenges

By
Website Marketing
on March 20, 2009 8:17 AM |

Last month on the international email marketing at the Email Experience Council's Email Evolution Conference in San Diego marketers think about sending e-mail internationally, localization is obviously one of the first issues that come up. The discussion then often moves to the questions of translation and infrastructure support for "foreign" languages. In effect, localization is often equated with translation.

What struck most during the panel was the consensus that translation isn't localization. The panelists all agreed that localization is vital to international campaigns' success, and they weren't talking about translation.

Localization, effectively, is a form of segmentation. When sending e-mail within a single country with a mostly common language and culture, we know there are significant differences between audiences. We also know that speaking to these audiences individually (segmenting) substantially lifts results. Clearly the same will hold true when sending to multiple countries, each with its own language, culture, and social mores.

See the full story at: http://www.clickz.com/3633065

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E-Mail Marketing: V-Day Tips, New Tracking Tools

By
Website Marketing
on February 24, 2009 12:23 PM |

Ka-ching for Cupid: Valentine's Marketing Tips

"Valentine's Day is the perfect time to reach out to potential customers with gift ideas and holiday promotions,". "Holidays can be hectic, especially when trying to find the right gift for that special someone. By giving your customers something of value such as gift ideas and special holiday offers, you are showing them that their interests are the motives behind your campaigns -- building greater trust in your brand." Here are six tips for successful Valentine's email marketing promotions:

1. Promote your special holiday offers up front: Make sure your customers can immediately see that you are offering Valentine's Day specials starting at the subject line. If your customer sees an offer they can't refuse, your email will be opened.

2. Offer gift ideas:Rather than letting your customers browse your site, offer gift ideas. This is a great way to help your customers find the perfect gift. You can even offer a Top 10 Popular Gift section to help aid their search for that special someone.

3. Welcome those last minute shoppers: Let last minute shoppers know that they can shop with you. Offer guaranteed shipping or pick-up options to reel them in to shopping with you. This is a sure way to make an impression with a customer and to make sure they remember you next holiday season.

4. Offer additional incentives: Offering additional offers like online-only coupons, discounts off future purchases, special membership pricings, etc are enticing ways to grab the attention of potentials shoppers.

5. Think outside of the candy box: Flowers, candy and jewelry aren't the only things that make good Valentine's Day gifts. No matter what kind of business you have, think of creative ways for people to want to do business with you. If you are a ski resort, offer discount passes for those buying during a certain time period. If you are a restaurant, offer a special Valentine's Day menu.

6. Gather additional customer information: If you don't already have customer 'friends and family' profile data, Valentine's Day can be a good opportunity to gather additional information from your customers such as important dates for them, friends, family and significant others, including birthdays and anniversaries.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3801251

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Why Should I Buy From You?

By
Website Marketing
on February 5, 2009 8:58 AM |
Very few businesses lack competition. For most, the products they sell and services they provide are available elsewhere. So, in marketing, it's key to convince potential customers you are better than rivals.

Remember, prospects want to know, "What's in it for me?" and they continually ask themselves, "Why should buy I from you instead of from someone else?" You should be asking yourself the same questions. Once you have a convincing answer, you can direct your online marketing to persuade others. The answer to these questions is what's known in marketing as your value proposition or unique selling proposition and every business needs one in order to efficiently direct their marketing.

Chances are, if you have a profitable local business, then you already have at least one good value proposition or you wouldn't have very many customers. However, you may not be defining it clearly or communicating it well to others. So, stop and think about why the customers you have now buy from you and use this message in your marketing.

See the full story at: http://www.clickz.com/clickz_email_experts/search/local_search/local/newsletter

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Using Search and E-mail to Acquire Customers

By
Website Marketing
on February 4, 2009 8:46 AM |
Aside from deciding on which search marketing tactic to employ -- paid, organic, or both --- there are other online marketing tactics at our disposal for driving qualified traffic to a Web site and to begin building a relationship with our target audience.

Of these, email marketing is one of the most well-known and used. E-mail marketing, electronic customer relationship marketing (eCRM), database marketing -- whatever you want to call it -- plays a key role in most well-honed digital marketing programs.

Email marketing enables you to reach out to customers or prospects with targeted communications and perhaps inspire some sort of action or dialogue with your brand or company. It's the obvious follow-up to customer lead-generation activities, including customer database building, and the perfect way to begin building a one-to-one relationship with your consumer. By asking questions in your registration form to help build a customer profile, you can attach specific attributes or behaviors to groups of consumers or even individual consumers, then customize the messaging to each group or individual. And all other things being equal, the more customized and personalized the message, the more likely it is to be read, understood, and acted on.

This is precisely why you might get e-mail from your ISP touting its latest offer to you by name ("Hey Julie!"), with imagery that reflects your demographic (young professional) and copy that highlights your loyalty ("To reward you for your ongoing commitment to us..."). Based on the profile associated with my account, I fall into a specific customer segment and therefore get messaging carefully tailored to what they think will compel me to take action.

So why is a search marketing expert writing so much about e-mail marketing? By using email marketing in tandem with your search activities, you can more effectively reach out to and engage with your audience.

Just like with organic search engine optimization (SEO) and paid search engine marketing (SEM), certain synergies can be achieved by ensuring that search and e-mail activities are well timed and coordinated.

See the full story at:http://www.clickz.com/3632597

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The Dangers of E-Mail Append

By
Website Marketing
on January 30, 2009 9:00 AM |

In this economic environment, many organizations want to use email marketing more effectively. List maintenance and growth are critical. The constant attrition from churn, unsubscribes, and complaints places a downward pressure on lists and presents challenges to marketers trying to maintain program efficacy.

Most organizations also have only a fraction of their customers' e-mail addresses. Eventually this leads to the topic of e-mail append.

I've written before about how to perform e-mail append successfully.

See the full story at: http://www.clickz.com/clickz_email_experts/em_mkt/opt/newsletter

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Maximizing E-Mail Marketing with Video

By
Website Marketing
on January 20, 2009 8:53 AM |
E-tailers often use email marketing to get their message out to current and potential customers. But when many people receive dozens, if not hundreds, of e-mails every day, it's a challenge to make your message stand out.

Adding audio, video, photos, and graphics can help. In the past, however, running an email marketing campaign with multimedia content wasn't practical because of the hefty storage and bandwidth demands sometimes required.

Several online services, such as GoldMail and Evejot, are trying to help small e-commerce businesses skirt around the challenges of sending multimedia e-mail. Neither service actually delivers multimedia content directly into e-mail inboxes, however. Instead, recipients receive an e-mail containing a hyperlink that, when clicked, takes them to a Web site where a presentation or video is played.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3795626

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Top Five Tips to Improve E-mail Marketing Results

By
Website Marketing
on January 13, 2009 9:10 AM |

It's no secret that 2009 will be a challenging year for business owners. As the line between success and failure shrinks, it pays to make the most of your marketing efforts. Email marketing, when done well, is a highly effective tool to drive sales and to build customer loyalty.

Find bellow the top five suggestions on how to improve the results you get in your 2009 email marketing campaigns .

1. Clean Your E-mail List

2. Review What Worked and What Didn't

3. Make a 2009 E-mail Marketing Plan

4. Use Customer Data

5. Try Something New

See the full story at: http://www.smallbusinesscomputing.com/buyersguide/article.php/3794736

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