Results tagged “email marketing strategy” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

Quick Tips for Successful E-mail Newsletters

By
Website Marketing
on January 25, 2010 8:30 AM |
It's been about 15 years since I developed my first e-mail newsletter. It's not rocket science. But I still come across clients that are missing the basics.

Here are some tips to get you started -- or to help you quickly review your existing e-mail newsletter and confirm that you're still in line with best practices to make it successful.

It's All About the Reader, Not You

Remember: When you're developing an e-mail newsletter, make it relevant and interesting to your audience. This sounds so simple, but I still see clients whose e-mail newsletters are "all about us" -- we've hired a new VP of sales, we landed a new client, etc. That's nice, but what's in it for the reader?

See the full story at: http://www.clickz.com/3635165

Tags:

Five E-mail Marketing Mistakes to Avoid

By
Website Marketing
on September 23, 2009 8:52 AM |
Not paying enough attention to your email marketing effort can lose you customers and compromise selling opportunities. While e-mail marketing is a great way to stay in contact with your customers, if handled badly it also has the power to ruin the relationship. You'll respect your customers and get the most out of your e-mail marketing efforts by avoiding these five critical mistakes:

1. No Opt-out Clause

The U.S. CAN-SPAM Act 2003 requires that your commercial e-mails contain an unsubscribe link making it easy for a list member to unsubscribe from your e-mails. It also makes good business sense.

To avoid your e-mail being perceived as spam, make sure that every outgoing e-mail contains an opt-out link that the recipient can click to unsubscribe from the list. Make sure that the link works and make sure that the system is in place for managing the process effectively. Respecting your list members by doing this is a way of saying that you care about your business and your relationship with your customers.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3840356s

Tags:

Simple But Powerful E-Mail Tips You Might Have Forgotten

By
Website Marketing
on August 21, 2009 9:17 AM |
It happens to all of us. We get so wrapped up in our day-to-day efforts that we forget to apply the simple tricks that increase our success. Today, we'll look at the top 12 simple things we e-mail marketers can do that we may have forgotten to continually include in our plans. Maybe one or two of these can help you.

If your program cost isn't strong enough to outweigh the results, you might consider:
• Reducing the number of people you send your e-mails to significantly while you determine ways to make the campaign stronger. Try mailing only to those who have opened or responded to an e-mail from you in the last eight weeks.

See the full story at: http://www.clickz.com/3634702

Tags:

10 (More) Tips to Master E-mail Marketing

By
Website Marketing
on July 8, 2009 8:26 AM |
A loyal customer base forms a solid foundation for any business, and email marketing is one of the most affordable and effective tools to keep your customers coming back for more. The trick, of course, is sending out information your customers actually want.

In this article, find 10 ways to zero in on your audience and to keep your customers satisfied.

See the full story at: http://www.smallbusinesscomputing.com/biztools/article.php/3827931

Tags:

Five Ways to Use Twitter to Improve Your Marketing

By
Website Marketing
on June 12, 2009 10:49 AM |
Do you tweet? If so, you're part of a fast growing trend. Emarketer estimates there were about 6 million U.S. adult Twitter users in 2008, 3.8 percent of U.S. adult Internet users. Twitter users in the U.S. are projected to grow to 18.1 million by 2010, representing 10.8 percent of U.S. adult Internet users. Surprisingly, Twitter users tend to be older than traditional Internet early adopters; 45 to 54 year olds, the highest-indexing age group, are 36 percent more likely than average to visit Twitter.

See the full story at: http://www.clickz.com/3633745

Tags:

How to Get Your Mail Past the Inbox Bouncers

By
Website Marketing
on June 4, 2009 8:14 AM |
Getting your e-mail opened and read by your recipients is like trying to get into the most exclusive club in town.

Having your name on the VIP list (your recipient's address book or Safe Sender's list) is the best way to get ushered past the velvet rope. If it's not there, you'll have to prove yourself to two tough bouncers, who are there to keep the riffraff out.

If neither bouncer recognizes you right away, you'll either get turned away (blocked) or sent to cool your heels in the rope line (the junk folder).

See the full story at: http://www.clickz.com/3633787

Tags:

Four Tips for Offline E-Mail Address Collection

By
Website Marketing
on May 15, 2009 9:04 AM |

Your most reliable collection point for e-mail addresses is a dedicated subscription page at your Web site, but it's not the only source.

Online vs. Offline Acquisition

Your subscription or registration page is the best source of e-mail addresses, for two reasons:

• Verified information: Your subscribers are providing the information and are responsible for its accuracy. Depending on how you set up your subscription page, you might be able to help them verify it.

• Consistent message: Your e-mail program's value proposition and benefits are presented exactly as you intend them.

As reliable as online collection is, it lacks the personal touch of a persuasive salesperson at the cash register or on the sales or trade-show floor. With the right point-of-sales (POS) equipment, your salesperson can enter the e-mail address during the sale, while the customer's interest is red-hot. You also have exposure to a wider range of customers, not just the ones who shop online.

See the full story at: http://www.clickz.com/3633650

Tags:

Creating a Good E-Mail Marketing Strategy

By
Website Marketing
on May 4, 2009 10:23 AM |

More than 200 years ago, Voltaire said, "The perfect is the enemy of the good." It's a concept that still holds true today.

A recent Jupiter Research executive survey asked email marketers what their greatest challenge was for improving their e-mail programs. The answer: "Knowing where to begin." My response to these confused marketers: Start somewhere; start anywhere. Even the smallest change you make today will start you down the path to the right strategy.

See the full story at: http://www.clickz.com/3633579

Tags:

Share/Save/Bookmark

Web Design Blogs - BlogCatalog Blog Directory

Add to Google
Via BuzzFeed

Search

  • Case sensitive
  • Regex search

Tags

Find recent content on the main index or look in the archives to find all content.