Online search is a critical component of doing business today, and not just because people need to find whatever it is you're selling. Search engines are the barometer of relevance in our digital society. If a Web site lands high in a search result, the collective feeling is that it must be important and relevant to a large number of people, lending credibility and trustworthiness to the product or service being offered.
Thus, visibility in search results reaps many benefits, not the least of which are prosperity and good reputation. I know very few companies that wouldn't want those benefits on their side.
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