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Results tagged “blogs for business” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

Use Blogs to Extend Social Reach, Drive Online Sales

Website Marketing

on June 8, 2009 7:55 AM | Permalink

Rethink blogging.

Before you say that's old hat, let me clarify. Blogging shouldn't be the sporadically updated, self-serving promotion broadcast channel that many retailers, including a few of my clients, create. Rather I suggest creating product-related content that leverages the strength of your firm's expertise. You can use your blog posts to provide useful solutions for consumers as part of an integrated social media marketing strategy to extend your reach and provide engagement that results in sales.

See the full story at: http://www.clickz.com/3633904

E-Commerce Site Design: Setting Up Blogs for Business

Website Marketing

on March 10, 2009 9:31 AM | Permalink

If you haven't added a blog to your online store, given the state of the economy, now is a good time to consider doing so, as they can be an affordable way to market your ecommerce web site.

For some Web shop owners, it is the perfect forum for offering insider tips and sharing your expertise, while for others, it's a great way to involve customers in the buying experience by either discussing products or topics pertinent to your business or by simply keeping them updated on company news in a more personal way.

To help you decide if blogging will add value to your online store I'll explain what blogs are, how to integrate one into your site and explain what a blog can do to help you build your brand.

Understanding Blogs

A blog is different from a traditional Web site in that it is more like an online diary where the blog owner posts short messages on a semi-regular basis. These blog posts are organized chronologically with the most recent post at the top so a visitor can browse down the page to read earlier posts. This chronological layout is very different to the hierarchical layout use for most online stores. While it makes for easy reading, it isn't optimized for finding things quickly so you wouldn't use a blog to sell product, for example. What you will use a blog for is to stay in contact with your customers and to communicate with them about your business and products.

See the full story at: http://www.ecommerce-guide.com//article.php/3808866