Email marketing offers one of the best advertising returns for any business, according to research by the Direct Marketing Association. In 2008, e-mail marketing returned $45.06 for every dollar spent on it--but industry experts say that small businesses are slow to adopt e-mail marketing practices.
The Biggest Hurdle: Getting Started
These misconceptions can be put to rest simply by knowing how to get started. Business owners should approach email marketing as just another way to open the lines of communication with customers.
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