Results tagged “advertising” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

With the economic forecast getting gloomier by the day and with no quick fix in sight, the word "recession" seems to be popping up almost as frequently as "Britney Spears" is googled. (OK, may be not that much). Although I can't muster up the courage to view my retirement portfolio, I have reflected on what a recession could mean for online video and digital advertising as a whole. While the prospect of major marketing budget cuts is depressing overall, the outlook for digital and online video is looking quite positive.

Here are three reasons online video advertising will come out ahead during an economic downturn.

See the full story at: http://www.clickz.com/3631078

Email marketing offers one of the best advertising returns for any business, according to research by the Direct Marketing Association. In 2008, e-mail marketing returned $45.06 for every dollar spent on it--but industry experts say that small businesses are slow to adopt e-mail marketing practices.

The Biggest Hurdle: Getting Started

These misconceptions can be put to rest simply by knowing how to get started. Business owners should approach email marketing as just another way to open the lines of communication with customers.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3814946

You gotta wonder where online advertising is headed after you've sat through a full day of sessions at a conference -- thrown by Ad Age, no less -- and there are no ads. Well, maybe a couple of ads.

Three, tops. But what was remarkable about the first day of Ad Age Digital was the near-complete absence of advertising and its attendant disciplines, such as media buying, selling, and planning. Union Square Ventures' Fred Wilson set the tone during his keynote on earned media, or "media you earn and you don't buy. Paid media and earned media go hand-in-hand. Marketers are buying media when they could earn it, and earn it much less expensively."

Is it just the recession, or is media buying suffering an irredeemable hit?

See the full story at: http://www.clickz.com/3633353

Like business blogs (b-blogs) and social networking profiles, sites such as Twitter offer businesses a new way to market products, promote sales and boost revenue -- if you tweet right, that is.

Microblogging -- a type of social media Web service that has grown in popularity over the past year -- lets you publish short message updates to a blog or microblog service. On some social networking sites, these short updates are called microposts (or status updates on Facebook). On Twitter they are called tweets and can be up to 140 characters in length.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3810796

What is the return on investment of search, social marketing, or digital marketing or advertising in general? To me, ROI had always been calculated from sales. And I was curious why advertisers and marketers were not constantly asking for ROI for television, print, and radio campaigns while they kept harping on it with digital and social marketing. Then, it occurred to me that advertisers and marketers could have very different definitions for the term ROI. Perhaps there is indeed a way to reach common ground on the definition of ROI and use it to compare campaigns that run in different media or channels.

The ROI of Traditional Media? You Kidding Me? To some, return on investment meant the reach and frequency they achieved (e.g. on television); to others it was the number of impressions of display ads that were delivered; to others it meant the number of clicks through to a Web site, unique visitors per month, time spent on-site, or even number of fans on their Facebook page. And they would perceive that they got a better ROI if subsequent campaigns achieved greater reach and frequency, impressions, unique visitors, etc. or they achieved the same level at lower cost.

See the full story at: http://www.clickz.com/3633054

Social networking site, Facebook, is used by more than 150 million people to share personal information with friends online. The site celebrated its fifth-year anniversary yesterday and is continuing to attract members with demographics that could serve e-tailers well in terms of extending market reach and increasing branding.

Getting Started: Get your Business on Facebook To get started you will need to visit the Facebook Advertising page. Here you will find tabs to access the following business options:

• Advertising: Businesses use this tab to create adverts that will run on Facebook pages

• Pages: Businesses use Pages to create a presence on Facebook that will let others join your page as a fan

• Connect: Facebook connect lets users seamlessly connect their Facebook account and information to your site.

• Facebook Share: Design a button for your site to make joining your Facebook Page easy for your customers

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3800976