You probably thought this column would be about Google Wave. Well, it is and it isn't. Sure, Google has launched a collaboration application to a limited number of beta testers. However, the really important "wave" out of Google this year is the wave of new ad formats, ad opportunities, and monetization methods that are going live soon or are live now.
Let's look at each of these new ad "opportunities," some of which you can opt into, others designed to become part of your standard PPC spending. Either way, one thing is clear: Google is set on monetizing greater percentages of its screen real estate while maintaining or even improving the search experience. As usual, Google manages to pull off both simultaneously, but it's going to run out of levers to pull soon, because it's pulling a ton of levers this year.
See the full story at: http://www.clickz.com/3635702
Let's look at each of these new ad "opportunities," some of which you can opt into, others designed to become part of your standard PPC spending. Either way, one thing is clear: Google is set on monetizing greater percentages of its screen real estate while maintaining or even improving the search experience. As usual, Google manages to pull off both simultaneously, but it's going to run out of levers to pull soon, because it's pulling a ton of levers this year.
See the full story at: http://www.clickz.com/3635702
