Results tagged “ad campaigns” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

Email marketing offers one of the best advertising returns for any business, according to research by the Direct Marketing Association. In 2008, e-mail marketing returned $45.06 for every dollar spent on it--but industry experts say that small businesses are slow to adopt e-mail marketing practices.

The Biggest Hurdle: Getting Started

These misconceptions can be put to rest simply by knowing how to get started. Business owners should approach email marketing as just another way to open the lines of communication with customers.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3814946

Social networking site, Facebook, is used by more than 150 million people to share personal information with friends online. The site celebrated its fifth-year anniversary yesterday and is continuing to attract members with demographics that could serve e-tailers well in terms of extending market reach and increasing branding.

The Web research firm Hitwise reports that, overall, Facebook was the fifth-ranked Web site in terms of total market share of visits in January 2009. Furthermore, the time spent on Facebook has continued to increase and reached an average visit time of just over 21 minutes in January 2009.

More good news: When compared to 2008, there has been a pronounced shift in the age of the Facebook audience. According to Hitwise, visitors aged 18 to 24 represented a 42 percent share of visits for the four weeks ending Jan. 26, 2008, but have now dropped to 24 percent for the four weeks ending Jan. 24, 2009. Now visitors aged 25 to 34 make up the largest share of visits with 27 percent, with 18 to 24 and 35 to 44 closely following with respective shares of 24 percent and 23 percent.

Facebook is aware that ecommerce site owners may want to capitalize on Facebook traffic, so they allow members to create free Facebook Business pages or pay per click advertising campaigns.

See the full story at: http://www.ecommerce-guide.com/article.php/3800976

Like business blogs (b-blogs) and social networking profiles, sites such as Twitter offer businesses a new way to market products, promote sales and boost revenue -- if you tweet right, that is.

Microblogging -- a type of social media Web service that has grown in popularity over the past year -- lets you publish short message updates to a blog or microblog service. On some social networking sites, these short updates are called microposts (or status updates on Facebook). On Twitter they are called tweets and can be up to 140 characters in length.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3810796

Social networking site, Facebook, is used by more than 150 million people to share personal information with friends online. The site celebrated its fifth-year anniversary yesterday and is continuing to attract members with demographics that could serve e-tailers well in terms of extending market reach and increasing branding.

Getting Started: Get your Business on Facebook To get started you will need to visit the Facebook Advertising page. Here you will find tabs to access the following business options:

• Advertising: Businesses use this tab to create adverts that will run on Facebook pages

• Pages: Businesses use Pages to create a presence on Facebook that will let others join your page as a fan

• Connect: Facebook connect lets users seamlessly connect their Facebook account and information to your site.

• Facebook Share: Design a button for your site to make joining your Facebook Page easy for your customers

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3800976