Results tagged “Search Engine Optimization tips” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

Most Web sites are not built with SEO in mind.

Tips for Using Keywords in Key Areas

The first step should be to examine your code. Certain code detracts from the way a search engine will rank a site for relevancy. Cascading Style Sheets (CCS), for instance, don't mean anything to search engines. Where possible, move the CSS code off individual pages of your Web site and into a separate folder. Then, use a single line of HTML to reference the CSS code.

At least 80-percent of your main page should be text, with the balance being code. Your site should also be W3C-compliant to ensure that people can view your site correctly--and don't use code that works only in some browsers.

The second step for new Web shop owners is to work on their site's metadata --everything that fits in between the and tags on the page--such as the Title, Description, Subject and Classification.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3816911

The issue of Flash and SEO is a never-ending one. It's an ongoing struggle between designers and SEO experts to find a solution that offers the bells and whistles that Flash Web sites deliver, while avoiding the potential SEO pitfalls that come along.

See the full story at: http://www.clickz.com/3633078

In "Keyword Analysis Exercise," we took a deep dive into answering questions about the role keyword density plays in search engine results.

Using one of my favorite tools to answer the question, we determined there's no magic equation that can be factored into producing better results. However, we determined that if you want a Web page to be found for a particular keyword phrase, you better put the words on the page. While this seems like a no-brainer to most of the folks in the SEO industry, it's a concept many people fail to grasp.

Let's start looking at some of the other signals that Web pages send to the search engines that help determine the overall relevance of the content to the query. Namely, inbound links.

See the full story at: http://www.clickz.com/3633048

The use of online video for both ecommerce advertising and marketing, though not entirely common-place, is still increasing. Part of what's driving the trend is that new businesses offering affordable do-it-yourself services continue to roll out more sophisticated features.

Today we round-up some new announcements in the sector, offer an expert's view on trends for 2009 and, finally, provide some resources for optimizing your online video.

See the full story at: http://www.ecommerce-guide.com/solutions/advertising/article.php/3800406

In our online world, a vertical directory is a Web site that focuses on one particular category of products and services. Nearly every niche has one or more good directories serving that industry.

Some simply list names, numbers, addresses, and Web sites. Others provide the opportunity to create fairly comprehensive listings where business owners can share detailed information about their enterprise and what it offers. This kind of sites are often a good place to increase your business exposure in a search engine optimization stand point.

Vertical Directories Often Rank Well

Some of the best vertical directories rank well because they publish plenty of good content on their subject, which appeals to the search engines. Having many similarly themed pages also helps them to rank for a wide variety of long-tail search terms. In addition, these content-rich sites are good resources for their users and, because of the collection of expert information they provide on their topic, people tend to bookmark them, return to them, link to them, and recommend them to others.

Choosing Directories

Choosing the right directories for your business listing doesn't have to be difficult. See which rank well for the top two or three terms for which you'd like to rank (without using location terms). For example, if you have an eye clinic, see which sites rank well for "eye exam," "eye doctor," and "optometrist." Any that appears on the first page of results in Google, especially for more than one term, are sure winners and deserve your consideration.

See which directories bid on those same terms in pay-per-click advertising because being well represented on a site that brings you targeted traffic from their advertising can often be a wise investment. Some directories bid on thousands of location plus keyword terms, so check the AdWords area of the SERPs to ferret out any that may be bidding on yours. If you run your own ads, be careful to consider where you're bidding in comparison to any directories in which you're listed, as you don't want to drive up ad prices unnecessarily.

See the full story at: http://www.clickz.com/clickz_email_experts/search/local_search/local/newsletter#3632349