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Results tagged “Search Engine Optimization expectations” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

Quality SEO Pays for Itself

Website Marketing

on June 24, 2009 9:58 AM | Permalink

I saw this question posted on a message board recently:

Title: Wanted SEO/SEM Vendor Referral Message: Does anyone have a COST EFFECTIVE SEO and SEM vendor referral. I am open to outsourcing, if referral for trustworthy vendor. Thanks, "Uninformed Buyer"

I actually cringed in horror; just look at those capital letters on precisely the wrong attributes! Cost is usually the wrong question to focus on when choosing a search engine optimization professional, as it implies you are buying a commodity.

Strategic effectiveness and search marketing profitability impact are much more appropriate questions. A quality SEO is all too rare, and should be priced like fine artwork.

If search engine optimization is about organic ranking effectiveness on the web that drives relevant, converting and revenue-generating traffic - wouldn't online research of organic listings be a good first step? I'd assert it would be a good place to create a short prospect list of vendors to perform due diligence.

See the full story at: http://searchenginewatch.com/3634113

Setting Expectations for Search Engine Optimization

Website Marketing

on April 9, 2009 8:03 AM | Permalink

How many SEOs have suffered because of unrealistic expectations from clients? Sure, there are times when an aggressive commissioned salesperson can get you into situations that are difficult to overcome. But, how many of you actually spent the time before any agreement was signed and before a check was cut to have a very frank and sincere discussion with your client about what they can expect from your efforts?

See the full story at: http://searchenginewatch.com/3633114