Results tagged “Blog Optimization” from Web Design, Website Development and Internet Marketing - One Page Expert Guides

Use Blogs to Extend Social Reach, Drive Online Sales

By
Website Marketing
on June 8, 2009 7:55 AM |
Rethink blogging.

Before you say that's old hat, let me clarify. Blogging shouldn't be the sporadically updated, self-serving promotion broadcast channel that many retailers, including a few of my clients, create. Rather I suggest creating product-related content that leverages the strength of your firm's expertise. You can use your blog posts to provide useful solutions for consumers as part of an integrated social media marketing strategy to extend your reach and provide engagement that results in sales.

See the full story at: http://www.clickz.com/3633904

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E-Commerce Site Design: Setting Up Blogs for Business

By
Website Marketing
on March 10, 2009 9:31 AM |

If you haven't added a blog to your online store, given the state of the economy, now is a good time to consider doing so, as they can be an affordable way to market your ecommerce web site.

For some Web shop owners, it is the perfect forum for offering insider tips and sharing your expertise, while for others, it's a great way to involve customers in the buying experience by either discussing products or topics pertinent to your business or by simply keeping them updated on company news in a more personal way.

To help you decide if blogging will add value to your online store I'll explain what blogs are, how to integrate one into your site and explain what a blog can do to help you build your brand.

Understanding Blogs

A blog is different from a traditional Web site in that it is more like an online diary where the blog owner posts short messages on a semi-regular basis. These blog posts are organized chronologically with the most recent post at the top so a visitor can browse down the page to read earlier posts. This chronological layout is very different to the hierarchical layout use for most online stores. While it makes for easy reading, it isn't optimized for finding things quickly so you wouldn't use a blog to sell product, for example. What you will use a blog for is to stay in contact with your customers and to communicate with them about your business and products.

See the full story at: http://www.ecommerce-guide.com//article.php/3808866

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5 Tips for Successful Blog Optimization

By
Website Marketing
on December 17, 2008 8:48 AM |
Here are five tips for successful business blog optimization benefits in the long run:

1. Find a practical purpose for starting a blog. There are many reasons why companies would benefit from starting and publishing a blog. Some might use blog software as a content management system for an online newsroom or to archive newsletters to the web.

Other blog applications include: aggregating industry news, publishing ongoing product development information, improving customer relations, building thought leadership or improving online marketing and sales. Identifying a specific business goal that can be facilitated by the creation, publishing and promotion of blog content should be the first step.

Whether the goal is to better connect with existing customers and reduce support costs or to attract more media coverage to improve industry reputation, there should be a specific business goal for the blog. Search engine optimization (SEO) can be used to further that objective through improved search visibility.

See the full story at: http://www.toprankblog.com/2008/12/5-tips-for-successful-blog-optimization/

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3 Reasons Why Blogs for SEO Fail

By
Website Marketing
on December 16, 2008 9:22 AM |
There are many benefits to publishing a business blog and improved search engine visibility is one of the most popular. It's pretty common advice to hear: start a blog and the fresh content will attract links, improving your search results. Such tactical advice can be very effective.

Unfortunately, the advice gets filtered and distorted, not unlike what happens in the game "telephone" kids play. Pretty soon one or more blogs are implemented for the sole purpose and expectation of improving search engine visibility and nothing else. At least nothing else that's accountable.

What's wrong with this picture? Blogs started solely for SEO objectives will inevitably fail.

See the full story at: http://www.toprankblog.com/2008/12/blogs-for-seo-fail/

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